Types of Email Newsletters (TEXT, HTML, PDF)

Does it sound like a foreign language? It's not and we(we're almost there), you won't need to first learn text
really don't need to know all that much. But going overemailing, then start over in a year or so and learn
a few basic email formats is important so we'll startHTML.
here.- You're already ahead of the curve!
Text emails are the most basic and everyone thatPDF or "Portable Document Format"
receives email can read text.- Basically, PDF files enable documents to be
PDF stands for "Portable Document Format" and it isdistributed on different computer systems while
commonly used on the web. PDF files are sent aspreserving the layout of a document. The documents
attachments with the email message.look the same on everyone's computer whether it's a
HTML, or Hypertext Markup Language, is a documentDell computer or a MacIntosh computer.
format language used on the World Wide Web. It is- The PDF file format was developed by Adobe
expected that all emails will favor HTML-only in theSystems. PDF files are electronic documents that
near future based on current trends. Plus, they aremust be read with Adobe Acrobat software. You can
preferred by readers.download the software program from the web for
Text Emailsfree to "read" PDF files. It comes already loaded on
Text emails are basically any email message sent withmost computers and more than likely, Adobe Acrobat
just plain text. No graphics, tables, or sophisticated"reader" is on your computer.
anything. They're like watching black & white TV -- The naming convention for PDF files is
pretty boring. But they can be effective in some cases.Mydocument.pdf (the ".pdf" extension tells your
It is common to send a "text" email message with ancomputer to open the file using Adobe Acrobat
attachment such as a Microsoft Word document or asoftware.
PDF file, but the reader must take an additional step toHTML - Hypertext Markup Language
view your attachment (extra steps are not good) andHTML, or Hypertext Markup Language, is a document
they must have the appropriate software on theirformat language used on the World Wide Web. Web
computer to read the file, which is not always thebrowsers read HTML code and so do most email
case. In addition, some email programs don't allowprograms. Using HTML allows you to bring together
attachments to be downloaded or opened by thetext, pictures, sounds, video, and links.
recipient (user choice).- HTML files have ".htm" or ".html" file extensions
- Rather than sending text messages to some- HTML files can be created using a simple text editor
members and HTML to others, most email programssuch as Microsoft Word or numerous others; many
allow us to send both in one "multipart" message.are available for free on the web
- Sending both lets the recipient's email program decide- When you're looking at a web page, you can "right
which one to open (user preference default setting). Ifclick" your mouse, click on "view source" (or "view
you don't see any graphics in the email you receive,page source") and you'll see the HTML programming
your default may be set to text instead of HTML.code.
- Text files have a ".txt" or ".doc" file extensionBy the way, you don't need to know how to write
- Given text email newsletters are on their way out,HTML code any longer to create an email newsletter.
my recommendation for those just getting started isBut it definitely helps to understand the basics.
go with HTML. As HTML becomes the standard