| Are you frustrated by your Twitter marketing | | | | kind of color to attract eyes jaded by corporate grey. |
| campaigns getting mediocre response rates? Maybe | | | | Spice up your tweets by linking to some fun viral |
| you're committing these 7 devastating mistakes in your | | | | videos or links. |
| Twitter marketing campaign without knowing it. | | | | 5. Slap on a corporate shield |
| 1. A bloated sense of self-importance | | | | People relate to people, not to a corporate entity. As a |
| Contrary to popular opinion, nobody cares about your | | | | result, you need a human face to represent your |
| product, service or brand. Prospects are inherently | | | | Twitter account. Get a human avatar, a maven to |
| selfish, and interested in what benefits them. It's not | | | | represent your marketing and brand. Your humanity will |
| about "I" or "we", the magic word is "you". | | | | attract human responses. |
| 2. Over-politeness | | | | 6. Be a snob |
| You might be thinking to yourself, "maybe I should | | | | Twitter is a social media, so be sociable. Connect, talk |
| tweet just once a day so that I don't tick people off." | | | | to people on a non-promotional level. Listen to their |
| Wrong! As noble as that sounds, there's just so much | | | | problems and attempt to solve them. The best form of |
| noise on Twitter and you'll probably be drowned out. In | | | | Twitter marketing sometimes is not too market at all. |
| this instance, agression works--within good reason, of | | | | 7. Get too shy to ask |
| course. | | | | Having said that, you're ultimately using Twitter |
| 3. Being too "mysterious" | | | | marketing strategies to make sales and add to your |
| This may seem obvious, but you need to make sure | | | | bottom line. If you been providing value, you do have a |
| your prospect knows who you are and what you | | | | right to make an offer. So don't be shy, the only way |
| stand for within the first interaction. If you got no | | | | to get people to buy is letting them know you're selling |
| compelling bio, tweets and photo--they will ignore you. | | | | something at the end of the day. |
| 4. Take yourself too seriously | | | | Now you know the 7 mistakes to avoid in your Twitter |
| Consumers are on Twitter to chill out, connect and | | | | Marketing campaigns. Implement them and you will |
| have fun. They are looking for some excitement. Your | | | | start seeing ROI for your social media efforts. |
| corporate speak and promotions will not provide the | | | | |