| With the tons of email newsletters that people can | | | | email, the recipients may be reminded that they |
| subscribe to, what are the important factors in creating | | | | subscribed to the newsletter. There is a lesser risk of |
| email newsletters that people will want to read? What | | | | people mistakenly thinking that this is a spam email |
| kind of content, what type of writing style and | | | | because they forgot that they has subscribed. It also |
| presentation will have people wanting to read your | | | | adds a personal touch. |
| email newsletters? | | | | 6. Relevant Precise Content |
| 1. Objective Of Your Newsletter | | | | When creating email newsletters, it is not about telling |
| Decide on the objective of your email newsletter. Is it | | | | the subscribers about you and your products. It is how |
| - to generate more sales? | | | | you can help them and the benefits that they will get. |
| - to improve customer loyalty? | | | | Content must be relevant. With so many emails that a |
| - to drive more traffic to your site? | | | | typical subscriber will be reading, also make sure when |
| - to generate advertising revenue? | | | | creating email newsletters, that they are short, precise |
| Keep in mind your objective when creating email | | | | and to the point. |
| newsletters. | | | | 7. Research Tool |
| 2. Frequency Of Your Newsletter | | | | Remember when creating email newsletters, that they |
| Decide on the frequency of your email newsletter and | | | | are a valuable research tool. It can also be used to |
| stick to it. It may be best to send out newsletters | | | | show that you care about your customers. You can |
| monthly. You can do weekly updates or a special | | | | ask for feedback, product or service suggestions, or |
| issue for anything important. Be consistent and send | | | | even run a poll to see what your customers really |
| out the newsletters on the same day each month or | | | | think. |
| week as the case may be. | | | | 8. Generate Click-throughs |
| 3. Enticing Headline | | | | Wherever possible, generate click-throughs with |
| The readers see the headline first. It is important that | | | | corresponding URLs for each topic that is included in |
| this is interesting enough for the recipients to want to | | | | your newsletter. |
| open the email. Asking a question can be a good way | | | | 9. Add Links To Images |
| of triggering the curiosity of the reader. | | | | People try to click on everything, including images. Add |
| 4. HTML Emails Versus Plan Text Emails | | | | links to the images so that they can click on them. |
| HTML emails are more impressive then plain text | | | | 10. Special Offers |
| when creating email newsletters. However, some | | | | Special offers are a good way of getting people to |
| subscribers may have problems with receiving HTML | | | | open and read your emails. Further more, special |
| emails. It is better to have an option for the customer | | | | offers have a viral impact if you ask your readers to |
| to choose which format they want to receive when | | | | forward the email to their friends who may be |
| signing up. | | | | interested. Make sure not to include the word "free" in |
| 5. First Names In Email | | | | the subject line when creating email newsletters to |
| If possible, use first names in the email. By using their | | | | avoid being censored by spam filters. |
| first name on the subject line or at the start of the | | | | |