| Is it easy for decision-makers to track you? | | | | blog are just the starters. You will also have to ensure |
| In a recent survey, when around 4,000 B2B buyers / | | | | that your business name appears on the article |
| decision makers were questioned, as to how they | | | | directories, social networking sites and other places as |
| chose their new vendors, 80% said they found the | | | | well. |
| vendor. | | | | Do Networking: The basic fundamental for B2B |
| So, as a B2B supplier what am I supposed to do now? | | | | marketing is networking. The wider your network the |
| Drop all sorts of marketing campaigns right away, | | | | more number of prospects will crowd your site. Sites |
| given that prospects will zero down me anyway. | | | | like Twitter and Stumple Upon will help in this cause of |
| Sorry. But that’s not the case. It only means that | | | | yours. They’ll aid in building bridges with other |
| market place has gone through a significant makeover, | | | | businesses having related interests. Also, start |
| say experts, from a seller’s market it has grown to | | | | networking on other social networking sites and stay |
| be a buyers market. Now, it’s not I who hunt down | | | | active on them. The best way to start is to post or |
| the prospects, even they are hunting me down. The | | | | bookmark three or four times of day and spends at |
| buyers have taken the role of decision makers. | | | | least 10 minutes a day befriending people. |
| So, now onwards I have to play a more proactive role | | | | Emphasis on Quality Content – Unarguably the |
| by making my presence felt especially in all those | | | | website should have SEO friendly content, but it is also |
| places the buyers prefer to look for. | | | | important to see that your visitors like it. Though they |
| And with Business to Business marketing speedily | | | | seem to be disinterested in your products or services, |
| shifting to online venues for many reasons, so it | | | | but if the content leaves an impression, then there is a |
| becomes increasingly important for B2B companies to | | | | high probability that they are likely to recommend your |
| have an on-line presence. On line marketing helps | | | | website to their friends and peers. |
| businesses to cut costs, as it is quite cheaper in | | | | Be Social: Leaving a comment on various business |
| comparison to offline marketing. However, the results | | | | blogs is the right way to get started, in terms of B2B |
| may not prove positive, until the strategies adopted are | | | | marketing. Sometimes you need to be more personal. |
| Google friendly. | | | | E-mail marketing is also a potent strategy that could be |
| Four significant ways to increase visibility and demand | | | | worked out. Even joining hands with other businesses |
| for long term. | | | | will aid in getting new clients |
| Be noticeable: Though you may be proactively | | | | Online business to business marketing is a reasonable |
| promoting your business to the potential clients, but the | | | | substitute to offline marketing, and the best thing being, |
| fact is they’ll track you down only when they need | | | | you will be reaping in more than what you sow. By |
| you. For this your business should have a presence | | | | making your brand visible to the decision makers, you |
| online. Owning a search engine friendly website and a | | | | are ensuring that your business grows and flourishes. |