| In this article I'm going to discuss my top 4, free | | | | location with a different number on it. That means the |
| marketing ideas for your business. Weather you have | | | | company in question was able to see where the |
| an online or offline business; marketing is the lifeblood | | | | poster was that had the biggest impact. |
| of you income. Without it, no matter how big or small | | | | 3. Focus all of your effort on "what works," not what |
| your business may be, you're going to get nowhere. | | | | doesn't - Too many people try to focus on fixing what |
| Let's turn nowhere into now here. | | | | isn't working, rather than on what is. If you have a lot |
| Here are my top 4 free marketing ideas for your | | | | of success with posters or banner ads, then increase |
| business. | | | | the amount of banner advertising you do or put up |
| | | | some more posters. Don't try and leave business |
| 1. Use your competition to your advantage - Study it | | | | cards on pub tables if that technique isn't working. |
| and see what they're having success with. Copy their | | | | 4. Provide Value & over deliver - This is really |
| success. You may also have a product that relates to | | | | important. You may ask "how does this involve |
| your market sector that your competitors don't market. | | | | marketing." The answer; word of mouth is a method |
| What you could do is offer them a commission for | | | | of marketing and probably the best method. This is |
| every person they send your way, or likewise; you | | | | because the "quality" of lead generated via this |
| could refer customers to them if they sell a product | | | | method is a lot greater than with any other form of |
| you don't stock. In the internet marketing world, you | | | | marketing. If you have a service that provides great |
| can do very well for yourself in joint ventures i.e. | | | | value, and you always try to over deliver, you'll not only |
| emailing one of your competitors products to your list | | | | encourage repeat business, but you'll also attract |
| (they should reciprocate the favour) or offering your | | | | others. |
| product as a bonus for buying theirs (you could use | | | | That's it for my top 4, free marketing ideas. Whether |
| this tactic to build a list). | | | | you are an offline or online company, marketing is your |
| 2. Know what works for your business - Everything | | | | biggest asset and unless you do it properly, you're not |
| you do must be analysed. Know where your "traffic" | | | | going to last very long in business. Understand your |
| or customers are coming from. Track clicks, if you | | | | competition and how to use it to your advantage. |
| work on the internet, or ask your customers where | | | | Make sure you know where your customers are |
| they heard of you when you deal with them. I noticed | | | | coming from. Focus on what works; not, what doesn't |
| a company who did this really effectively. They had | | | | and finally ensure that you always provide the best |
| one of those; text "more info" to 88911 on a poster. | | | | service possible. |
| Later on that day I noticed another poster in a different | | | | |