| With an increased number of organizations integrating | | | | to increasing your ROI through email marketing. When |
| email marketing to both cut costs and achieve a higher | | | | writing promotional copy, be sure to know your |
| return on investment than traditional mail campaigns, | | | | audience and establish an objective or action you are |
| maximizing this marketing strategy in 2010 is vital. Here | | | | trying to get the reader to take. |
| are the Top 10 Email Marketing Tips for 2010. | | | | 7. Engage Your Audience In The Dialog - What are |
| 1. Subject Lines - Keep your subject lines creative and | | | | people thinking about when it comes to your |
| short. If you do not provide creative subject lines, no | | | | organization? Invite your subscribers to engage in a |
| one will ever open your email. Besides being creative, | | | | dialog with you through your email marketing |
| to achieve optimal open and click-through rates, keep | | | | newsletters. Ask readers to submit their questions or |
| your subject lines under 50 characters. | | | | concerns and then publish your answers and opinions. |
| 2. Create A Clear Call To Action - Be sure to create a | | | | This kind of dialog shows that you care and is the best |
| clear call to action within your email marketing | | | | form of relationship building. |
| newsletters. Lay out exactly what you want the | | | | 8. Make Landing Pages Fit Your Email Marketing |
| recipients of your message to do, and design the | | | | Campaign - Landing pages are an important |
| message to make that path easy for your recipients | | | | component of an email marketing campaign. Make |
| to follow. | | | | sure the design of the landing page matches the |
| 3. Experiment With Link Placement - The place in | | | | design of the email campaign. |
| which a link appears in your email marketing campaign | | | | 9. How Often To Send Your Newsletter - Studies |
| can be crucial for click-through rates. Experiment with | | | | reveal that one newsletter a month is optimal in |
| link placement in your newsletter by segmenting your | | | | communicating with your subscribers. However, your |
| list, or separate your list into multiple lists to determine | | | | subscribers will let you know how frequently they |
| which link works best in a certain position. | | | | want to hear from you. They'll let you know by means |
| 4. Address Recipients With Their Name - Personalize | | | | of unsubscribing. |
| your marketing emails to greet and address recipients | | | | 10. Brand Your Emails - Email marketing is a great way |
| individually with their name. People are more likely to | | | | to reinforce the brand of your organization to all of |
| read your email when you address them with their | | | | your stakeholders. During email campaigns, include your |
| name, instead of making them feel like a number in a | | | | logo and locate it in the same place each time. Make |
| bulk email. | | | | sure to use both the same colors and fonts in your |
| 5. Provide Both HTML & Plain Text - Your email | | | | email marketing as you do on your website and in all |
| recipients may not like HTML messages that much. Be | | | | printed collateral. |
| sure to offer a text version of your emails that your | | | | Unfortunately, many organizations will lose revenue by |
| recipients can subscribe to instead of the HTML | | | | not incorporating these online email marketing tips this |
| version. | | | | year. |
| 6. Content Is King - Providing great content is the key | | | | |