| Starting an advertising campaign without a clear | | | | in several ways. Here is just few ways to help you |
| understanding of your target market is like driving in the | | | | identify a niche so you can effectively deploy a |
| dark. Driving in the dark is not only ineffective but also | | | | marketing campaign. |
| dangerous. It is very important to first identify your | | | | Demographicso Ageo Incomeo Educationo Gender |
| target market before you begin with your advertising | | | | Behaviorso Brand loyalty |
| campaign. Save money with effective marketing. This | | | | Geographico Regions of the worldo Climate |
| is done by knowing and targeting a specific market. | | | | Psychographico Personalityo Lifestyleo Interests |
| Market segmentation is the process of identifying your | | | | They are two common types of marketing research |
| target market. Once you have a market segmentation, | | | | that can be performed. They are surveys and focus |
| you can easily identify a target group or niche. Once | | | | groups. The least expensive method is surveys. |
| you have identified your niche, you can concentrate on | | | | Surveys can be conducted in person, by phone or |
| effective marketing to a specific consumer group. This | | | | online. This method is by far the most economical way |
| will not only save you money, but it also make you | | | | to perform market research. The other type of |
| money. | | | | market research is using focus groups. In focus groups, |
| The research helps you identify your potential | | | | businesses collect feedback on products and services |
| consumer group. The process of collecting and | | | | by asking questions in a group setting. Collecting |
| analyzing data about a specific consumer group is | | | | information and doing surveys online, is one of the |
| called market research. This research can be | | | | most cost effective way of doing market research. |
| complicated and expensive as well as simple and | | | | Depending on resource is available and your budget, |
| inexpensive, all depending on your needs and budget. | | | | you might want to try both methods of market |
| Segmenting a population to target market can be done | | | | research. |