| Use these three email marketing tips to improve your | | | | magazines, newspapers, journals, websites, articles, |
| email open rate and conversion rate. The higher the | | | | emails....people are overwhelmed, including your |
| open rate, the better you chance of converting | | | | customers. Make it easy for them to read your |
| readers into buyers, and making more money. | | | | communications. Stick to one major point in your |
| Tip 1: Choose a Short and Intriguing Subject Line for | | | | emails. What will you focus on? That depends. You |
| Email Marketing Campaigns | | | | need to understand what motivates your customer. Is |
| Subject lines are the hardest part of any email | | | | he looking for information? Then focus on the |
| marketing campaign to get right. Most companies test | | | | information only you can provide which makes you |
| various subject lines to see which lines improve open | | | | indispensable to him. Is he a bargain shopper? Focus |
| rates and response rates. Customer decide within a | | | | on special events and sales. But give customers one |
| few second whether or not the email is of interest to | | | | major point to focus on. Having too many points in an |
| them by the subject line. Email preview programs in | | | | email scatters the message too much and makes it |
| such popular software as Outlook, handheld devices, | | | | hard for people to respond. When there are too many |
| and many other programs often display only the | | | | choices in one communication, people tend to put the |
| subject line, making the subject line even more critical | | | | email aside and promptly forget about it. |
| to success. | | | | Tip 3: Don't Send Too Many Email Marketing |
| To write compelling subject lines, try the following: | | | | Campaigns |
| - Wait until after you've written your entire email | | | | Over mailing or exhausting an email marketing list is |
| message before writing the subject line. Sometimes it's | | | | rampant these days. Be very careful when increasing |
| only after you've written the entire message that a | | | | the frequency of emails. If you notice your unsubscribe |
| great subject line jumps out from the body copy. | | | | rate increasing, try tinkering again with the frequency |
| - Focus on the customer's wants, needs and desires - | | | | and taper back on how many emails you send out. |
| the benefit. "XYZ's Best Sale of the Season" is | | | | Your customer list is your gold mine. Customers who |
| succinct and immediately tells the reader that there's a | | | | trust you enough to hand over their email address are |
| sale inside this email and it creates a sense of urgency | | | | likely to be better respondents than those who you |
| - if I don't open this email, I may miss the best sale of | | | | contact cold through advertisements, paid search and |
| the season. | | | | other online marketing methods. Because email |
| - Avoid words such as "Free" which can be marked | | | | marketing is so low cost, the temptation is to keep |
| as spam. Also avoid double entendres and mysterious | | | | sending it out until you get a response. Don't drown |
| subject lines - these can feel like a bait and switch to | | | | your customers under a deluge of emails. |
| the customer. | | | | Email marketing is rapidly outpacing direct mail and |
| - Keep subject lines within 50 characters to make sure | | | | other forms of advertisement as a great way to |
| they are displayed on the majority of devices. | | | | retain loyal customers and gain sales. To make money |
| - Test, test, and test again! If one subject line works | | | | through email marketing, give your customers a reason |
| for you right now, test new ones against it. Use it as | | | | to care. Focus your message, and send them just |
| your control. Do not remain complacent. Don't wait until | | | | enough to keep your company and products fresh in |
| the numbers start to fall before trying new ideas. | | | | their minds. With judicious use of data and testing of |
| Always keep things fresh and interesting but measure, | | | | messages and subject lines, you can refine your email |
| monitor and repeat success. | | | | marketing campaigns until they are the most profitable |
| Tip 2: Focus on One Major Point in Email Marketing | | | | marketing method for your company. |
| There's so much to read in today's world. Books, | | | | |