The Use of Viral Marketing in the Obama Campaign II

This is a follow up article on the Obama viral marketingthe automatons. The video had 5 million views.
campaign series. We will continue to examine the-
various viral marketing methods used by the ObamaObama's official site, it had excellent content related to
team and his supporters.his campaign subsequently it generated a lot of traffic.
- I got a crush on Obama, the Obama GirlThe site had answers for all the voter's questions and
This audacious video took the web by surprise. Madehad links to the most popular social media websites
by the video featured a woman in a bikini singing aboutincluding twitter, Facebook, MySpace and YouTube.
her love for Barack Obama. The video was a huge hit- The use of social media
getting 1000 views within hours of its upload; it wasObama had a presence on most of the social media
also featured in mainstream news networks all overwebsites. He announced who will be his vice president
America.on tweeter before going to the mainstream media. His
- Vote differentchannel on YouTube has over 1800 videos. His official
Another unofficial viral video, this time it is a parody ofsite had links to all the popular social media websites, all
a famous Apple ad from the year 1984. The videoof this contributed to the fast dissemination of anything
features a group of human automatons watching aObama had to say all over the internet and main
video of Hillary Clinton talking in a monotonous voicestream media.
about her plans. Meanwhile a young woman is sprintingIn our final article about the Obama viral marketing
towards the screen hammer in hand being chased bycampaign we will examine what you as a marketer
a group of soldiers. Finally the woman swings thecan learn from his masterful campaign.
hammer at the large screen, destroying it and freeing