| Barack Obama's campaign for presidency was | | | | video made by actress and comedienne Sarah |
| remarkable in many ways, but in this series of article | | | | Silverman, urging young Jews to visit their |
| we will focus on the use of viral marketing to generate | | | | grandparents and convince them to vote for Barak |
| support and increase his visibility. Some of those viral | | | | Obama. The video was very popular and received 7 |
| marketing campaigns were not directly executed by | | | | million views in two weeks. |
| the Obama publicity team, but we will include them | | | | - Video Game ads |
| nonetheless. | | | | This time the Obama team was behind this viral |
| - The "HOPE" Poster | | | | marketing move. The ads reminded the players that |
| This turned out to be one of the most iconic viral | | | | early voting has begun. By buying ad space inside nine |
| messages of the campaign. Designed by Shepard | | | | popular games, Obama became the first presidential |
| Fairey and sold on the streets independently from the | | | | candidate to advertise inside video games. |
| official Obama campaign it was immediately a big hit | | | | - The Obama in 30 seconds contest |
| among Obama supporters. The Obama campaign | | | | Obamain30seconds.org hosted a contest where users |
| then officially commissioned other versions of the | | | | were asked to submit videos 30 seconds long about |
| poster. The Poster spread virally all over the internet | | | | Barack Obama. The contest attracted a lot of |
| becoming synonymous Obama's presidency campaign. | | | | attention. Users submitted 1,100 videos. The prize? The |
| - The "Great Schlep" | | | | winner gets to see his video on TV. More publicity for |
| Another unofficial campaign, this time in the form of a | | | | Obama! |