| Businesses nowadays are using different kinds of | | | | The Cons |
| methods to advertise their products and services. | | | | |
| Different kinds of advertising and marketing are | | | | 1. There is always a fixed payment in every PPC |
| different measure an online company or entrepreneur | | | | package per month to the corresponding search |
| considers. One of those measures is Pay Per Click | | | | engine you choose to use. |
| Marketing strategy as a means of advertising. Since | | | | 2. A pay for each click and traffic received to a |
| most people nowadays are using computer as a | | | | website. There are times the visitors to an ad are the |
| means of decreasing the advertising cost from the | | | | competitors of that particular product or services. |
| common campaign we knew, the printing ads and on | | | | 3. The PPC advertising can be a hassle and a waste |
| television, the Pay Per Click Advertising is an option | | | | of money. |
| that many marketers and business owners considers. | | | | 4. If you cannot pay your fees for the succeeding |
| This is because PPC is cheaper compare than the | | | | month means removal of your ad and website on paid |
| usual advertising strategy we know. | | | | listings. |
| We all know that in every strategy there are always | | | | 5. This kind of advertising can be used for temporary |
| Pros and Cons of your actions and below and the | | | | measures because it is difficult to handle and finance |
| pros and cons of PPC marketing method. | | | | for a long period of time. |
| The Pros | | | | 6. The Pay Per Click marketing method can be very |
| | | | costly especially if intended to run for a long time. |
| 1. You do not need to be a computer genius to be able | | | | PPC Marketing strategy is what makes Internet |
| to use this kind of marketing strategy, for your ad | | | | Marketing a better way of advertising products and |
| campaign. | | | | services. This is a common technique used in Search |
| 2. You can get immediate results in a matter of days. | | | | Engine Marketing which requires the advertiser to pay |
| 3. You do not need to create a website to confirm | | | | specific fees in a package of clicks, every time |
| and meet the SEO rules. | | | | someone views and clicks the ad on a PPC Website. |
| 4. You have nothing to lose even if you do not get to | | | | It is commonly done by bidding process, if you are the |
| the top pages of different search engines. You can | | | | top bidder for a chosen keywords and keyword |
| always choose the PPC advertising. | | | | phrases, it is certain you got the number one spot of all |
| 5. You can use of any search engine available to | | | | search engines. Just make sure the effectiveness of |
| promote an ad. | | | | your ad campaign copy to get the needed number of |
| 6. You can choose any keyword you like and desired | | | | clicks for your business. |
| to use. | | | | |