| Targeted email marketing is an important advertising | | | | Get one month free, etc. An email that contains a lot |
| and lead generation tool, since it involves the controlled | | | | of information but does not offer the reader anything in |
| dispersal of information to recipients who have already | | | | return is sure to be passed over by people who |
| expressed an interest in the product, service, or | | | | receive many, many emails each day. |
| industry connected with the email. When a person | | | | Emails should be short and to the point. Emails that |
| subscribes to an email list, whether via a website, email | | | | look lengthy, whether due to the volume of content or |
| newsletter, or by other means, it is a clear sign that the | | | | improper pagination are often skipped. If it is necessary |
| person is question has an interest in the product, | | | | to include a lot of content, a link to the website in |
| service or industry in question. There are several ways | | | | question that readers can click on in order to finish the |
| to make sure that a marketing email is opened and | | | | article that they are reading is a good idea for many |
| read, and hopefully acted upon, and this article will | | | | reasons. This is a direct call to action, because it sends |
| discuss a few such ways. | | | | the consumer directly to the merchant site, increasing |
| Emails should be timely. It is important to make sure | | | | the chances of a sale, which is, after all, the ultimate |
| that the email contains information that the reader | | | | goal. |
| cares about, and is also timely. Certain products and | | | | A targeted email marketing campaign can be difficult |
| services are only marketable at certain times, and it is | | | | and time consuming to manage, which is why many |
| essential that the emails reach the consumer at the | | | | businesses and organizations are turning to companies |
| appropriate time. A swimsuit promotion may not work | | | | and software products that manage email marketing |
| very well during December or January, for example. | | | | campaigns automatically. Email marketing campaigns |
| Emails should be useful. This is essential, and similar to | | | | are powerful marketing tools, and in the right hands, |
| the old journalism question, why is this newsworthy? | | | | they can make the difference between a slow sales |
| Why should the reader care, in other words, about this | | | | month and a month when leads come pouring in from |
| email? This is where placed calls to action, specials, i.e. | | | | interested, enthusiastic consumers. |