| "Will it blend?" was an ingenuous viral marketing | | | | -Subtlety |
| campaign on YouTube and other video hosting sites. | | | | Although the videos were all about how strong the |
| The campaign was the brainchild of "Blendtec", a | | | | blender is, it was done in an indirect and entraining way. |
| company that sells blenders. The first viral message | | | | You can simply watch the videos to see stuff blended |
| was uploaded on YouTube consisting of a presenter | | | | without ever feeling pressured into buying it. |
| who tries to blend different objects using the | | | | -The feel good factor |
| company's blender. | | | | Not only were the videos funny, but it was practically |
| It immediately became a hit, getting a huge number of | | | | impossible for anyone not to share them with friends. |
| views by the end of the first day of the upload. The | | | | They immediately granted the poster cool status |
| company then asked the audience to email their | | | | among friends. Everyone will surely praise the poster |
| requests of objects to be blended in the next episode. | | | | for such a fascinating find. This led to the quick spread |
| After the success of the campaign the company's | | | | of the videos all over the internet. |
| sales tripled. The videos are still popular today. | | | | -Continuity |
| Analysis: | | | | Not only did the company make a series of videos, |
| If you take the time to analyze this viral marketing | | | | they also asked for the audience's input on the content |
| campaign you will notice that all the elements we | | | | of the next episode. This made the people who sent |
| mentioned in the previous article are present: | | | | suggestions have to wait for the next episode, |
| -Novelty: | | | | guaranteeing a large number of viewers and a lot of |
| The idea of blending hard every day objects to prove | | | | buzz before the episode was even posted. |
| the sturdiness of a blender is interesting; almost | | | | After analysis of this campaign you can clearly see |
| anyone would sit and watch an iPod blended to | | | | that all of the elements of the best viral marketing |
| smithereens. This unexpected idea resulted in a huge | | | | campaign are present. |
| buzz surrounding the videos and the company. | | | | |