The Best Viral Marketing Campaigns - Dove Evolution

Another one of the best viral marketing campaigns,spread of the video all over the internet.
this one in particular was part of a larger campaign-Subtlety
called the "Dove campaign for real beauty ". The viralThere is no mention of any dove products through the
video consisted of an insider's look on the beautyentire video; the only mention of Dove is in the short
industry, revealing to the audience the internal workingsend credits. But the underlying message implies that
of using beauty for advertising.you should stop trying to look like supermodels just try
The video begins with a normal pretty girl taking a seatto be clean, all you need is a bar of soap.
in front of a camera whereby a group of makeup-The feel good factor
professionals turn her into a model looking girl. TheThe feel good factor here is huge, what women
makeover does not end there however; a photo ofdoesn't want to know that she is beautiful even if she
the girl is then altered digitally to look even moredoesn't look like a supermodel? None! This had a
beautiful.tremendous effect on the appeal of the video.
Finally the finished photo is then used on a billboard-Continuity
advertising a fake beauty product. The video wasDove quickly released a "making of" video of the
viewed 40,000 times in the first day of its release andoriginal viral video, with interviews and behind the
1,700,000 times within a month of its upload. Here isscenes footage, this kept the buzz alive till they
why:released the next viral video, Dove Onslaught.
-NoveltyAfter reading about all of the best viral marketing
Exposing the secret behind beautiful ad models for thecampaigns we hope that you now know enough to
masses was a novel and interesting idea. It attractedmake your own.
the attention of audience and this led to the fast