| | | | | helps to increase your "brand awareness". and |
| 1. Good old fashioned search engine optimization. This | | | | ThebannerExchange.net are some free banner |
| is perhaps, the most cost effective way to get many | | | | exchanges that can provide your site immediate |
| customers to your site, because it does not cost a | | | | advertising and traffic. |
| thing. A web site with top ranking on even a mildly | | | | 6. Write Articles. Writing articles is a great, free way to |
| popular term, can get thousands of visitors per month. | | | | promote your online business, and can bring in a |
| Visit any SEO forum or article database and you can | | | | substantial number of targeted customers to your site, |
| find hundreds of effective search engine optimization | | | | usually within a few days. The key is to submit your |
| tips and tweaks to apply to your website for free. | | | | article to as many databases and directories as |
| 2. Pay-Per-Click Campaigns (PPC). Almost all of the | | | | possible. Hundreds of thousands of webmasters and |
| major search engines offer some sort of | | | | other internet users worldwide search these article |
| Pay-Per-Click marketing. This is a great way to get | | | | databases and directories daily, usually looking for |
| targeted traffic to your site, and with some bids as low | | | | quality content for their own websites. Every |
| as $.01 per click, it can also be very economical. | | | | webmaster who reprints your article has to include |
| Although Google Adwords and Yahoo Search | | | | your resource box, which should include a link pointing |
| Marketing (formerly Overture) are the main players in | | | | to your site. Not only will this give your business |
| the PPC market, there are really good deals to be | | | | tremendous exposure, it also improves your search |
| found with some of the smaller search engines, such | | | | engine ranking with a free one-way link that your |
| as and | | | | article provides. and are very popular article databases |
| 3. Traffic Exchanges. Traffic exchanges offer a | | | | with free submission and fast approvals. |
| website owner an instant, free way to get traffic to his | | | | 7. Paid-To-Read Campaigns (PTR). Paid-to-Read |
| her site. Traffic Exchanges come in all kinds of themes | | | | campaigns are an extremely low cost method of |
| and forms, but the underlying principle remains the | | | | getting real, guaranteed visitors to your site quickly. |
| same: I view your site, you view my site. The ratio of | | | | With PTR campaigns, people are paid to view your |
| sites you view to your site views can be diverse, | | | | site for a certain amount of time. Because most PTR |
| depending on the individual exchange, however it is | | | | campaigns are not targeted, this is not the most |
| recommended you find one with a 2:1 ratio or better. | | | | effective way to advertise. It is however, a great way |
| Traffic exchanges also offer a multi tier referral | | | | to build an opt-in list or ezine subscriber base |
| program that gives you a percentage of traffic earned | | | | inexpensively. Usually for only a few dollars, you can |
| by affiliates you bring into the program. Traffic Swarm, | | | | send an ad out to all of the members of a program. It |
| NoMoreHits.com, and all offer a website owner great | | | | is always a good idea to find PTR programs that are |
| ways to increase traffic, or you can simply search the | | | | well established, with many members in its database. |
| term "traffic exchange" in any search engine to find an | | | | Most programs have the number of subscribers and |
| exchange that fits you. | | | | other stats prominently displayed on the main page of |
| 4. Link Exchanges. Link Exchanges are a fantastic | | | | their web site. and Maxprofit.org are well established, |
| way to increase web traffic, and the benefits are | | | | have thousands of members, and low advertising |
| two-fold. Not only do you get traffic from the linking | | | | prices. |
| website, you also get the added benefit of better | | | | 8. Email Campaigns and Safelists. Email campaigns and |
| search engine placement with every link that is pointing | | | | Safelists provide yet another great option to increase |
| to your site. Reciprocal linking has always been a | | | | web traffic. These campaigns can run the entire pricing |
| major component of effective search engine | | | | spectrum; from free, to hundreds of dollars per email |
| optimization, with more and more weight being placed | | | | blast. Although spam concerns seem to have some |
| daily on the quality and quantity of links pointing to your | | | | advertisers reluctant to use email, if you use a proper |
| site. Be sure your anchor text is the keyword(s) you | | | | third party or safelist, you can have targeted traffic to |
| are targeting, but at the same time, periodically phrase | | | | your site in hours. and are some safelists with huge |
| your anchor text differently so that all of the links | | | | number of opt-in subscribers. |
| pointing to your site do not say the same thing. This | | | | 9. Create your own Opt-In List. This is a terrific way to |
| makes your links appear more "natural". and | | | | get your own group of ready-to-buy prospects to |
| Linkmarket.net are some good, free services to help | | | | your site. Getting the content for your list is as easy as |
| you with your link exchange campaigns, or you can | | | | searching any ezine or article database, and an easy |
| also visit any SEO forum or article/ezine database for | | | | way to get people to join is to simply give something |
| more tips. | | | | away. Another way to build a list is through viral |
| 5. Banner Exchanges. Banner Exchanges work on the | | | | marketing. Sites such as can help you build a large list |
| same principle as Link Exchanges, and depending on | | | | quickly with proper advertising. |
| the banner you decide to promote, can be very | | | | 10. Purchase Web Traffic. There is not a more |
| effective at drawing targeted web traffic to your site. | | | | "hands-free" way to get traffic to your site, than to |
| As with link exchanges, look for ratios of 2:1 or better, | | | | just buy it. Pricing for quality, targeted web traffic can |
| with some banner exchanges providing a 1:1 ratio. The | | | | vary greatly from site to site. It is recommended to |
| banner you decide to use is very important, as many | | | | look for web traffic campaigns that offer targeting to |
| internet users ignore most banners they see. Your | | | | your specific audience, and real time stats. This way |
| banner needs to be catchy and needs to compel the | | | | you can better manage and track your advertising |
| user to take action and click it right away, but at the | | | | dollars. |
| same time you do not want it to be too flashy as to | | | | As you can see, With a little effort, and not much |
| turn off potential customers. Most banner exchange | | | | money, you can bring quality web site traffic to your |
| programs also have an option to purchase banner | | | | site right away. Although not every technique is |
| impressions at very low prices, usually a few dollars | | | | appropriate for every site, choose a few that fit you |
| for thousands of impressions. This is a great way to | | | | and watch your traffic surge. |
| put your business in front of many customers, and | | | | |