| Injecting your company's personality into any email | | | | as helping to engage the reader into reading your |
| marketing campaign is an important tactic in gaining the | | | | emails. |
| interest of your readers. Using images can help do just | | | | It is of course important to remember that recipients |
| this as well as holding recipients' interest. | | | | are able to turn off images within their email. With this |
| Including images is a great way to highlight a product. | | | | in mind it is just as important to ensure that your email |
| Images are also a very effective way of breaking up | | | | makes as much sense without the images as it does |
| the text of your email as well as adding a visual of the | | | | with them in place. Be sure to have a good balance |
| subject matter. | | | | between the two. |
| Images can also add a sense of fun to the email as | | | | There is of course more than one factors when it |
| well as value. These can help to show a company's | | | | comes to gaining the interest of your subscribers and |
| personality as well as help you to stand out from all | | | | whether they read your emails or not. But if you are |
| the other emails landing in your customer's in-box. | | | | able to make the email more personal and visually |
| If your email is more formal, this may not be suitable | | | | interesting you are more likely to keep their attentions |
| for you but this shouldn't stop you from including eye | | | | and leave them looking forward to the next email from |
| catching images that will add more value. | | | | you. |
| Including text within the image can also help put a | | | | The key to any successful email marketing campaign |
| message across and help to highlight this far better | | | | is getting your emails opened and read by your |
| than in plain text. | | | | customers. |
| Images can show a high amount of character as well | | | | |