| No matter how many new technologies come along, | | | | sense of urgency so people act now rather than later. |
| email marketing remains popular. This is because of its | | | | 4. Allow them to opt out. Not everyone will welcome |
| effectiveness and directness. | | | | your email marketing campaigns. For those who don't, |
| Many still think of email as a fast, simple way to | | | | offer them a way to remove their email addresses |
| communicate with people they can't talk to in person. | | | | from your distribution lists. |
| Well, let's be honest. Email is often a great way to talk | | | | 5. Provide a way to contact you for more information. |
| to people we'd rather not talk to in person. | | | | It may sounds obvious, but you'd be surprised how |
| The interesting thing about email marketing is that it | | | | often I've seen email marketing campaigns that didn't |
| takes the impersonal aspect of virtual communication | | | | offer a way to contact the marketer. Also, include |
| and turns it on its ear. It allows a highly personalized | | | | multimedia elements, such as video, to increase appeal. |
| message to be shared with people who have already | | | | In addition to ensuring you track those who want to |
| indicated interest. | | | | opt out of your campaigns, be sure to track returned |
| It also allows them to respond at their leisure, as | | | | emails to skip them in future campaigns. Also, be sure |
| opposed to a phone call or other immediate marketing | | | | you have a system for tracking the leads you |
| campaign they may find intrusive. | | | | generate directly from your emails. |
| So, now that you understand the value in email | | | | Email marketing should be done strategically and |
| marketing campaigns, you want in on this deal, right? | | | | without the assumption that you're the only who |
| Well, not so fast. There are a few things to think about | | | | thought of this great medium. |
| before you begin. | | | | There are no unique snowflakes with regard to the |
| Below are 5 tips to help you develop your own great | | | | ways we talk to our customers. It's all been done |
| email marketing campaigns. | | | | before. What is unique is your personal brand and how |
| 1. Have something to say. If you don't have something | | | | you choose to communicate to your target audience. |
| worth saying in your email campaign, wait until you do. | | | | Email is a primary means of communication these |
| There's nothing worse than opening a rambling missive | | | | days. It makes sense, then, that you will want to |
| from someone you don't know. | | | | communicate with your target audience through it. |
| 2. Keep it conversational. You are trying to establish a | | | | While you can invest a great deal in things such as |
| rapport with your email. Don't talk down to people, talk | | | | custom graphics and HTML templates for your email |
| to them. Even as you establish yourself as a thought | | | | campaigns, it's not necessary. One of the greatest |
| leader, you need to bear in mind that your audience | | | | things about email (other than that everyone has an |
| knows a thing or 2 as well. | | | | address) is that it is very cost effective. |
| 3. Make people an offer they can't refuse. This is | | | | Email marketing will remain in the Internet marketers' |
| imperative. If your email does not make a great offer, | | | | arsenal because it works and offers a great return on |
| people won't respond. You also want to create a | | | | a little investment. |