| Building a targeted email marketing list is essential for | | | | the auto responder does the rest. Your autoresponder |
| long term online business success. If you don't build a | | | | will also send out your email campaigns at specified |
| list, you are leaving a lot of money on the table. Those | | | | times and dates. |
| that take the time to build a list can spend only a few | | | | Of course you are going to need your incentive offer. |
| minutes creating a single email to reach thousands of | | | | This can be anything from a free email course to a |
| people in their targeted list with any kind of offer they | | | | free ebook, to a newsletter or monthly report. You can |
| wish to send them. Unless you have a very large full | | | | either create the incentive offer yourself, or hire a |
| time staff working for you, there is no way you can | | | | freelancer to do this. You can also purchase PLR |
| really be effective in your market without building a | | | | material for this purpose. PLR stands for Private Label |
| base of subscribers who are willing to receive your | | | | Rights, and you can modify the content within the PLR |
| email offers and respond. | | | | product to make it your own. |
| Where most marketers go wrong is that they don't | | | | The last tool needed is your email content. You should |
| set up a targeted relevant email campaign within their | | | | offer extreme value with every email you send to |
| market. Instead, they draw in subscribers from free | | | | your list. Doing this will dramatically increase the |
| give away sites or paid email programs where the | | | | chances of getting a great response from your |
| people subscribing to their list is given an incentive to | | | | subscribers when you send them paid offers. |
| do so. | | | | When setting up your email campaign, you want to |
| The only incentive you want to give is something in | | | | create a series of emails that will begin the moment |
| which it is extremely targeted toward the products or | | | | your new subscriber opts in to your list. You want to |
| offers you are eventually going to sell to your list. | | | | stay in touch with your subscribers on a constant |
| Anything short of this is not going to work. | | | | basis. You don't want your list grow cold and have to |
| To get started, you are going to need a few tools. | | | | start all over again in building a relationship with them. |
| First of all, you are going to need to have a squeeze | | | | The first email is the "thank you" email and will also |
| or, opt-in page. You can create this yourself, or pay a | | | | include a link to whatever incentive you offered. You |
| freelancer to do this. The squeeze or opt-in page is | | | | should have this email set up to send out instantly. |
| where you send potential subscribers to give their | | | | Your other emails should focus on building a |
| name and email address in return for a free offer. | | | | relationship by offering value to your subscriber. |
| It should be clean and free of distracting graphics. You | | | | A great benefit of having an autoresponder is that you |
| should have a headline which draws in your customer's | | | | can set up a schedule for your email campaigns. That |
| interest and curiosity. There should also be a sub | | | | way, you stay consistent with your subscribers and |
| headline which when read, should compel your potential | | | | build a good relationship. Again, always offer value. Do |
| subscriber to continue reading. Include bullet points | | | | this even when you are offering some kind of product |
| which explain the benefits of subscribing to your list. Of | | | | or service you want them to pay into. I can't |
| course there should be an opt-in box where your | | | | emphasize this enough. |
| potential subscriber types in their name and email | | | | After setting up your email campaigns, you are going |
| address. This should be above the fold. Include a | | | | to want to drive targeted traffic to your website. This |
| privacy statement and your name and contact | | | | is outside the scope of this article, but you can start |
| information. | | | | thinking about the different methods to use. There is |
| The next tool you need is an autoresponder. The best | | | | article marketing, Pay Per Click (PPC), Social Marketing, |
| ones are web based and you pay a small monthly fee | | | | Feeder sites like Squidoo or Hubpages. The list goes |
| to get started. The autoresponder is where you will | | | | on and on. There are so many ways to drive traffic |
| set up your emails and opt-in box. When you set up | | | | that you should start being able to build your list fairly |
| your opt-in box, you will get a snippet of code which | | | | quickly. |
| you can place in your page and when people opt-in, | | | | |