| Bulk email marketing has been going on for quite | | | | way to do this than with targeted email marketing. It is |
| sometime and with its success there have been many | | | | simply a great way to advertise what you have to |
| aspects of failure as well. The notion that you can just | | | | offer. Once you follow all the laws that govern email |
| send a bulk email blast to thousands of random people | | | | marketing, and build your list to be opt-in and targeted |
| and generate sales is becoming a thing of the past. As | | | | to what your business is about, you can expect |
| with any kind of marketing the best way to generate a | | | | fantastic results. |
| really successful campaign is to use targeted email | | | | You'll find companies offering targeted email lists for |
| marketing. | | | | purchase, but I've found that the word targeted can be |
| In the past, people were more concerned with volume | | | | a bit confusing. Some companies that state their email |
| of the list more so than how targeted it was. It was | | | | lists are targeted, simply mean that the list was |
| believed that if you blast to as many people as | | | | harvested based on categories, and not generated |
| possible you'll see positive results. Mailing in volume can | | | | using legitimate opt in methods. Therefore, before |
| give decent results in some cases, but you are also | | | | purchasing any targeted email list, always inquire and |
| wasting resources and literally spamming. Keep in mind | | | | get full details on how the list was generated. |
| the new spam laws always require that your list is | | | | Above all else, co-registration, and building the email list |
| truly opt in and targeted. When you mail to a list that is | | | | from scratch on your own, is truly the best and safest |
| targeted specifically to what you have to offer, you will | | | | method of ensuring that you have a targeted email |
| see a much better conversion rate. | | | | marketing campaign. |
| Your goal is to generate sales, and there is no better | | | | |