| Please forgive me for being so candid, but I'd like totalk | | | | 2. mortgage lead email marketing |
| about the subject of your colon. The colon in youremail | | | | 3. targeted email marketing |
| subject line, that is. | | | | What these three search phrases have in common |
| One of the most effective ways to boost your | | | | isthe phrase "email marketing." So, if I want to make |
| emailmarketing open rates is to improve your subject | | | | myemail sales letter relevant to any of these |
| line. | | | | threegroups, I should put "email marketing" at |
| The more relevant your subject line is to | | | | thebeginning of my subject line and not at the end or |
| yourcustomers, the more likely they are to open | | | | inthe middle. Then, to show that my message |
| youremail. | | | | isrelevant to each audience, I must also put |
| Since you have a limited amount of real estate in | | | | thenext-most-important keyword near the front of |
| asubject line (around 40 characters), the easiest way | | | | thesubjectas well. |
| toboost the relevance of your subject line is to put | | | | For example, if I was offering a course on |
| yourkeywords or hot buttons at the front of your | | | | emailmarketing to real estate agents, I wouldn't say: |
| subjectline, followed by an explanatory phrase, with a | | | | "Enrolin Our Course for Real Estate Agents on Email |
| colon inthe middle. | | | | Marketing." That puts the keywords at the end of |
| Your customers read your email subject lines from | | | | thesubject line. Instead, I would use my trusty colon |
| theleft and move to the right, in much the same way | | | | andsay, "Email Marketing Course for Real Estate |
| youare reading this sentence, assuming you have | | | | Agents: |
| readthis far. So your goal with busy readers, whose | | | | Enrol Now." |
| fingersare poised over the delete key, is to grab | | | | If I was writing an email sales letter to |
| theirattention with the first few words of your subject. | | | | mortgagebrokers, offering them help with generating |
| That'swhere your colon comes in. Your colon | | | | leads withemail, I wouldn't write a subject line that said, |
| separates theattention-grabbing keywords from the | | | | "10 |
| explanatorycopy. | | | | Mistakes to Avoid in Mortgage Lead Email Marketing." |
| Let me give you an example, using the subject of | | | | Instead, I would write, "Mortgage Lead Email |
| thisarticle. I write email marketing letters for a living. | | | | Marketing: 10 Mistakes to Avoid." |
| Mytarget audience is marketing managers who | | | | Test this idea yourself with your next email blast |
| useemail to sell their products and services, and | | | | andsee what happens. |
| cultivatesales leads. When these folks go online and | | | | If you need help crafting compelling email |
| searchfor help with their email marketing, they type | | | | marketingsales letters, this is what you should do: call |
| thesetypes of keywords into their search engine: | | | | me. |
| 1. email marketing course | | | | That's 1 877 742-7732. |