| Targeted email marketing means different things to | | | | to use that expression. Let me explain that better. |
| different people, but basically true targeted emailing is | | | | You might have 10,000 email addresses in your |
| sending out emails to groups of people who have | | | | targeted email marketing list of which 2,000 have |
| been identified as being potentially most responsive to | | | | recently purchased something from you. That's a good |
| the objective of the email. If you are emailing offers of | | | | percentage! Of these, 500 have purchased through a |
| free cosmetic samples, you don't target the older male | | | | previous email offer. A targeted emailing would be |
| age groups. | | | | aimed precisely at these 500. That's what targeted |
| If you want to be involved in targeted email marketing, | | | | email marketing is, but most people would send emails |
| therefore, you must have an intimate knowledge of | | | | to all 10,000. However, for a successful campaign you |
| the product you are marketing, and what demographic | | | | should target those most likely to buy. In that way you |
| and age groups it will appeal to. If you have an email | | | | do not inundate all the rest of the 10,000 with emails |
| list that you feel would be appropriate for the product | | | | they do not want. You could persuade them to |
| you are marketing in your email, then you could target | | | | deregister from your list. |
| your email to that group. There are several pointers | | | | One word of warning: for your targeted email |
| that you could use to determine this, and enable you to | | | | marketing campaign be sure to obey any SPAM laws |
| reduce your list to a more suitable sub-list, if we want | | | | in your jurisdiction or the jurisdictions to which you mail. |