| Despite what you may have heard, email advertising is | | | | aggressive by shooting them a hard pitch in the |
| alive and well. It is actually the slow, but steady | | | | beginning of the email. You must get them to warm up |
| decline of effective ad copy that is giving the entire | | | | and feel comfortable with you first. If the reader |
| industry a bad rep. These days, far too many | | | | sees that all you are out for is a sell, they just may |
| legitimate email advertisements are horribly composed, | | | | decide to group you with all the other advertisers who |
| making them look like junk at first glance. If your copy | | | | annoy them and unsubscribe from your list. When |
| isn’t tight, recipients will instantly perceive you as | | | | composing your inner copy, remember keep it light, |
| nothing but an aggravating spammer trying to | | | | tight and to the point. |
| aggressively market something nobody wants. In this | | | | Write Copy with Spam Filters in Mind |
| article, we will introduce a few tips that will help you | | | | Email ad copy is far more susceptible to triggering a |
| maximize the effectiveness of your copy and distance | | | | spam filter than the text you would find in a personal |
| yourself from the naggers. | | | | email. For this reason, you need to be selective when |
| Avoid Crucial Subject Line Mistakes | | | | creating your subject line and the copy in the body of |
| One of the most common mistakes email advertisers | | | | the message as well. It is very important to |
| make is crafting subject lines that are all hype and no | | | | understand that your email cannot be packed with |
| substance. Internet users have seen all the “Lose | | | | words and phrases such as “bonus”, |
| 50lbs in 30 days” and “Your Financial Freedom | | | | “prizes” or “order now”. This will do |
| Inside” tricks. They instantly recognize the hype of | | | | nothing but send your delivery rates plummeting once |
| these emails by glancing at their subject lines. More | | | | your message is stamped with a spam label and sent |
| often than not, messages like these are tossed in the | | | | to a desolate folder the recipient might not even |
| trash. There are numerous mistakes that can literally | | | | check. These filtering programs can be very tricky, |
| kill the effectiveness of your advertising message and | | | | so you may want to consider testing your ad copy |
| these are just two examples. Your subject lines | | | | with a spam checker. There are many free tools |
| should make the reader want to read your message, | | | | available for download so give one a try and put your |
| not panic or assume something other than what you | | | | copy to the test. |
| intended. Keep your subject lines descriptive and | | | | When considering that you must account for both the |
| relevant because honesty and genuine creativity are | | | | reader and their spam filter, writing effective ad copy |
| two of the best ways to get your ads in front of | | | | can be more difficult than it sounds. Cheer up, |
| potential buyers. | | | | because you can make things much easier by |
| Tune Up the Body | | | | abandoning the traditional sales pitch and |
| The copy in the body of your message is critical and | | | | communicating with your audience on a personal |
| deserves special attention for obvious reasons. While | | | | level. Keep this in mind and your email advertising |
| this is your opportunity to entice subscribers and | | | | campaign can be just as successful as the next. |
| encourage them to make a purchase, don’t be too | | | | |