| Targeted email is one of the best ways to keep in | | | | Consumers who bought the first product are |
| contact with existing customers and encourage repeat | | | | encouraged to buy the accompanying equipment. |
| business. Unlike many forms of customer | | | | Other customers may be more apt to buy the original |
| communication, email marketing has many advantages. | | | | item now that additional components are being offered. |
| Customers read them at their own convenience so | | | | 3. Keep your promises. If you inform your customers |
| they do not feel rushed and will take the time to | | | | that "they will be the first to know" of any sales or |
| review what you are offering. But how do you | | | | discounts available, make sure they are. Send your |
| generate a ton of sales from these emails? Simple | | | | emails out to your customers BEFORE the new prices |
| steps should be taken prior to sending out any emails | | | | hit the web. By creating a sense of loyalty to your |
| to your list to ensure your highest response. | | | | customers, they in turn are loyal to you. |
| 1. Keep it simple. When you create a targeted email do | | | | There are several ways that you can generate good |
| not over burden the customer with details. Show one | | | | sales from targeted email marketing. As your |
| or two major sale items and have several links posted | | | | customer base increase, so should the frequency of |
| for "other specials" available on your website. | | | | your mail outs. Constant contact with your customers |
| 2. Do a little research before you send out your mailing. | | | | allows you to keep in touch with the real people in a |
| Are you selling a lot of one product? Offer a | | | | virtual market. |
| complimentary piece at a sales price in your email. | | | | |