| If you want to get traffic for your home based internet | | | | pieces, together, will tell you a lot about whether or not |
| marketing businesses by using ezine advertising then | | | | this will be a profitable relationship. |
| you are going to want to follow some simple, but | | | | In addition you want to know the kind of offers that |
| extremely important tips. Ezine advertising is an | | | | have worked in the past. If your offer is similar to ones |
| awesome way to get targeted traffic, as long as you | | | | that have been successful then that is a really good |
| take a little time up front and make sure you are | | | | indicator yours might be, too. On the other hand, if |
| selecting the right ezines to advertise in. | | | | yours is more similar to ones that have bombed, that is |
| The very first step should be obvious, but you have | | | | a good indicator you would be better off looking |
| got to know the audience you are targeting. If you | | | | elsewhere! |
| haven't figured that out yet, stop before you spend a | | | | Another thing I like to know is the relationship the |
| dime on ANY kind of advertising...before you spend | | | | publisher (the person who puts out the ezine) has with |
| more TIME...you have to know what your niche is and | | | | the subscribers. Does the publisher relate to the list? |
| who you want on your list. Until you do, you really don't | | | | Or is the newsletter just a bunch of ads that are sent |
| have a business. | | | | out? Is there any other communication between the |
| Once you have your target audience identified, then | | | | publisher and the list? Is there a method for subscribers |
| you can start researching some ezines. | | | | to communicate back with the publisher...is the |
| The very first thing is to figure out the readership of | | | | communication two-way or one-way. This helps me to |
| the ezine. Is there a good "message to market" | | | | know if the list is more likely to act upon the |
| match? By that I mean, are the readers of the ezine | | | | recommendations of the publisher. |
| likely to be interested in what you are offering? The | | | | Study past issues of the ezine. Are there advertisers |
| better the match, the better chance you will have at | | | | who are repeating the same ad several issues in a |
| having a successful advertising campaign. Find the | | | | row? The more frequently you see repeat ads and |
| best message to market match that you can. | | | | repeat advertisers, the better the indication is they are |
| This is more than just the actual product...it also includes | | | | making money from the ad. |
| a style match...if you are in the dog training niche and | | | | Talk to some advertisers. Ask about their experiences |
| your focus is on training companion animals then an | | | | with that ezine. |
| ezine that focuses on training attack dogs is probably | | | | Advertising in ezines can be a great way for home |
| not the best fit...and if you look at the style of the ezine | | | | based internet marketing businesses to get targeted |
| I'm willing to bet that there wouldn't be a lot in common | | | | traffic. Be sure to take a little time, follow these |
| with your site. Make sense? | | | | guidelines and do some homework and you can |
| Talk to the publisher. Find out how big the newsletter | | | | successfully be advertising in ezines, growing your list |
| list is. Find out how responsive the list is! Those two | | | | and your revenue! |