| Strategic marketing plans are a must have for your | | | | mail. Plan to spend about 20% of your time and |
| fledgling computer business. With a strategic marketing | | | | money on direct mail. Here, targeting is extremely |
| plan you define a means to accomplish your overall | | | | important. In fact targeting is a factor for consideration |
| marketing goal. | | | | with all of the elements in your strategic marketing plan. |
| The most successful businesses have a strategic | | | | The last and smallest facet of your strategic |
| marketing plan in place and they refer to it often. They | | | | marketing plan should be the marketing activities that |
| use it as a living document and not something that sits | | | | tend to work for some and not for others. These are |
| on the shelf collecting dust. | | | | all the other types of marketing activities available from |
| When developing your strategic marketing plan your | | | | door hangers and telemarketing to targeting specific |
| first priority should be how you weight the different | | | | industries. This part of your strategic marketing plan will |
| marketing activities available. Here is a suggested | | | | include a lot of hit and miss items but you won't know |
| breakdown for you to consider when developing your | | | | what works until you actually test it. |
| strategic marketing plan: | | | | Bottom Line on Strategic Marketing Plans |
| Spend about 50% of your time and money on a | | | | Start thinking about building your strategic marketing |
| combination of marketing through organizations and | | | | plan at the very beginning of your business planning |
| referral marketing. | | | | exercises. Your strategic marketing plan will hold you |
| Spend about 20% of your time and money on doing | | | | on course as you wind your way through the many |
| things related to speaking and teaching and seminar | | | | different marketing techniques available. If you follow |
| marketing. This part of your strategic marketing plan | | | | the percentages above, your strategic marketing plan |
| includes your solo seminars as well as those that you | | | | will force you to concentrate on proven marketing |
| joint venture with accountants and other niche | | | | strategies and only pursue the most risky alternatives |
| technology providers. | | | | in small amounts. |
| Third priority in your strategic marketing plan is direct | | | | |