| First don't let the word keyword scare you. Keywords | | | | owns You Tube the search engines love video. Adding |
| are just the words or short phrases people type into | | | | a video to your blog on a regular basis can help your |
| the search box of Google when they are looking for | | | | rankings a lot. Just like your blog posts make sure the |
| your services or information online. It is important to do | | | | title of your video contains your important keywords. |
| research and find out which of these words your | | | | Then make sure to use them in the description as well. |
| prospects use the most and then include them in all of | | | | LinkedIn is often overlooked by entrepreneurs because |
| your titles, content, and add them to any places online | | | | they think it only a place for people who are looking for |
| that asks for keywords or tags. There are several | | | | a job. That is not the case at all. It is a great place to |
| free tools such as Google Ad words plus many paid | | | | connect with prospects and find joint venture partners |
| tools to help you with that process. | | | | so make sure to use your keywords in your bios and |
| After you figure them out, keywords can be the glue | | | | whenever you make an update if appropriate. |
| that connects all the pieces of your Social Media | | | | Your Google profile- Google allow you to create a |
| marketing plan together. Here are seven of the most | | | | profile with all the current information about you and |
| important Social Networking sites to optimize for your | | | | your business. Since Google is the number one search |
| keywords but the list is actually as long as there are | | | | engine you should take advantage of this free tool and |
| social networking and bookmarking sites so you can | | | | build out your profile with a current picture, complete |
| use this same strategy anywhere you go. | | | | bios and the URLs to all the different sites online |
| Blog Posts. The title of every blog post should include | | | | where you have a profile. All the information and your |
| the most important keyword for that post. The best | | | | picture should be current and consistent and just like |
| titles have keywords at the beginning then a benefit to | | | | everywhere else use your keywords whenever |
| reading the post and finally a keyword at the end. | | | | possible. |
| Then use your keywords in the first few words of the | | | | Article Submissions -You may not think of writing |
| first paragraph and sprinkle them throughout the rest | | | | articles as part of a Social Media Marketing but they |
| of your blog post in a natural way. Don't forget to list | | | | can be very effective for sending people to your |
| your keywords or tags in the appropriate place before | | | | website or blog so I always include an account at |
| publishing each post. | | | | Ezinearticles as part of my marketing plans. Each |
| Twitter. Each of your tweets has its own separate | | | | article you submit can be optimized for your keywords |
| URL so you can increase your Google rankings by | | | | just like your blog posts. You should include keywords |
| using your keywords in your tweets along with your | | | | in the title and the body of the article along with listing |
| name or the name of your website. You can also | | | | them in the section for keywords on the actual |
| create a hash tag for your most important keywords | | | | submission site. |
| and then track that hash tag at tweetchat to see how | | | | So let's summarize this strategy. First you should do |
| often those tweets get re-Tweeted. There are | | | | keyword research and then pick 3-4 of the most |
| several search applications for Twitter and they gather | | | | important keywords to focus on. Use them in your |
| data from your short bio so it is important to include | | | | blog posts and across all your social networking sites |
| your most important keywords there also. | | | | on a regular basis. After a few months (depending |
| Facebook Fan Page The Facebook fan pages are | | | | upon how much completion there is for that keyword) |
| one of the best places to interact with your prospects | | | | your sites should begin to move towards the 1st or |
| online. Make sure to include keywords in the | | | | second page of Goggle. Your goal is for many of your |
| information section, your mission statement area, the | | | | sites to come up on the first page when someone |
| short bio under your picture and of course whenever | | | | types in the keyword. If you follow this plan |
| appropriate in each update you make. | | | | consistently you will begin to dominate the first page of |
| You Tube Videos are one of the hottest ways to | | | | Google with listings to all your different sites. |
| connect with your prospects online. Because Google | | | | |