| We are mobile advertisers where depending on the | | | | class/category of customers for variety of products |
| customer requirement we devise campaigns for brand | | | | and services. This becomes a very tactical market |
| building, sales increase, footfalls etc. These campaigns | | | | research tool which can help design and manage |
| though they are driven by the mobile medium extend | | | | effective marketing campaigns. |
| to the web as well. We use WAP sites, wallpapers, | | | | One cannot deny the critical aspect of cost involved in |
| games, screen savers, trailers etc with embedded | | | | such a medium. The overall effectiveness/result |
| advertising for some of these campaigns. For the | | | | versus the cost involved works entirely in the favor of |
| others we work with mobile operators in voice | | | | the marketer. One can generate an enormous amount |
| contests and other network dependent activities. SMS | | | | of promotion with the minimum of costs. |
| is a way by which, at times, we promote our | | | | Whether it is for an old or for a new product/service, |
| campaigns. If we do adopt the SMS promotion we do | | | | establishing the brand in the market becomes |
| it with extreme care that the demography of the | | | | imperative at all times. The nature of SMS marketing |
| database is very clearly defined and the databases | | | | not only allows companies to build the brand but it also |
| are scrubbed of the DND list. SMS medium works well | | | | allows marketers to maintain lasting relationships with |
| with student or low income groups whose handsets | | | | the target audience/customers thus ensuring brand |
| allow very little else. Its particularly annoying and | | | | loyalty. The SMS marketing generates the right |
| ineffective for a large set of campaigns. | | | | amount of intimacy between the company and the |
| For any product or service to survive and become | | | | target customer which brings back to the table, the |
| successful in the market, it becomes extremely | | | | two golden rules of winning the customer i.e. |
| important to engage in the right marketing tactics and | | | | customization and personalized attention. |
| practices. Marketing has always relied on creativity and | | | | To summarize, SMS marketing has given a whole |
| innovation and the latest trend of Mobile Marketing or | | | | new meaning to the term marketing by combining the |
| SMS Marketing has taken this activity a new | | | | tactics with technology and this winning combination |
| dimension and to new heights. | | | | has enabled companies throughout the world to run |
| The growth of mobile phone market has been | | | | marketing campaigns effectively, inexpensively and |
| phenomenal in the last 2-3 years which in turn has | | | | most importantly successfully. |
| answered to most of the problems associated with | | | | Online Marketing and Seo service: |
| marketing namely, accessibility, reach and hitting the | | | | We can certainly help in site analysis and to get top |
| right audience. The primary need of every marketing | | | | ranking for your website in main search engines. |
| campaign is to hit the right audience, delivering the right | | | | Objective: To Increase your search engine presence, |
| message and doing the two at the best possible time | | | | rankings, number of visitors to your site. |
| right time. | | | | Benefits of Mobile SMS and E Mail, Online Marketing |
| Often hailed as the seventh mass media channel by | | | | Solutions: |
| media and mobile experts, SMS marketing becomes | | | | 1. Targeted demography to whom we are reaching to |
| an instant hit for its two way communication ability | | | | will be the people will be the potential leads, we are the |
| unlike other forms of marketing communication such | | | | people who will know your customer. |
| as television or radio. This aspect of SMS marketing | | | | 2. We believe in Quality more than Quantity. |
| opens up vital dimensions of immediate response and | | | | 3. Higher responses. |
| measuring that response. Another key benefit of SMS | | | | 4. Our SMS,s, are so creative which grasp the |
| Marketing is the viral effect which involves the word of | | | | attention of the user |
| mouth mechanism which is quick and very effective | | | | 5. We create content and very creative SMS’s |
| and this transforms a campaign from becoming a | | | | 6. We do multiple campaigns like Referrals ( viral and |
| normal one to a very powerful & interactive one. | | | | world of mouth)It gives you more value because your |
| The quick response the SMS marketing platform also | | | | customer is the one who is creating world of Mouth |
| allows the marketers/companies to target the same | | | | for you . |