| Small and medium businesses can make a great | | | | service. Mobile coupons offer another cost effective |
| impact with SMS marketing. You must be getting | | | | way of discounting your product and at the same time |
| those SMSes from the local mobile store announcing | | | | marketing your brand. There is has a good chance of |
| great discounts on the iPad or a local restaurant | | | | success because if you are offering a 20% discount |
| announcing a new buffet menu. The benefit is primarily | | | | on a product over the weekend, more people will flood |
| because of the low cost and immense reach that | | | | your shop to buy it. The results are instantly visible and |
| SMS marketing can offer small and medium | | | | you have clocked 20% more sale for that month. |
| businesses. No wonder, most of the SMS campaigns | | | | Interesting, isn't it? |
| that we receive on our mobile phones is primarily from | | | | SMS marketing campaigns can help establish great |
| typical small and mid sized businesses. The success | | | | brands. Small and medium businesses can build great |
| rate that businesses derive from traditional advertising | | | | brands using the viral effects of SMS marketing. If you |
| via print or through the local Radio station is less | | | | can send a great message or an image which appeals |
| compared to SMS marketing. For one, an SMS | | | | to your target customer group, there is fair chance |
| advertisement 'stays' with the recipient if it is not | | | | that they will forward that image or message to their |
| deleted. It can be always referred later but a one time | | | | friends. This can have a tremendous viral marketing |
| advertisement campaign is not sustainable. No wonder | | | | effect giving you a fantastic ROI. |
| large corporations with deep pockets spend hundreds | | | | The factors that drive the success of SMS marketing |
| of thousands of dollars to run sustained print and | | | | are content, personalization and device technology that |
| media campaigns. | | | | is used for the marketing campaign. A personalized |
| There are 2 different types of SMS marketing that | | | | message for 'opt-in' target groups can have a better |
| businesses can adopt to ensure maximum success. | | | | effect than a generic message. Device technology |
| The first is push marketing and the second one is pull | | | | plays an important role in the success of SMS |
| marketing. In push marketing which is more common, | | | | marketing. A 160 character text may not be as |
| advertisers send SMS text to a target group of | | | | attractive as an image. In some European countries, |
| customers. Another very intelligent way of marketing is | | | | marketers have no other option than 160 character |
| to provide free information to a target group possibly | | | | messages. With many advantages and some |
| related to city traffic, latest rock show information or | | | | challenges, mobile marketers are hopeful that SMS |
| weather forecast for the day. Those who are | | | | marketing campaigns will be preferred by small and |
| interested can ask for additional information and this is | | | | medium business in the near future. |
| a nice way of generating revenue and branding the | | | | |