| Take 100% Responsibility | | | | both for themselves and for their team. |
| How many times have you made excuses or how | | | | Someone who operates above the line assumes full |
| many times have you blamed things or other events in | | | | ownership of their business or present situation at |
| you life for the results that you are currently getting? | | | | least. They introduce a level of accountability to the |
| Well, STOP it! | | | | role - They allow themselves to be held accountable |
| If you want to achieve success in your life, then you | | | | by sharing their vision and mission with the team or |
| must be fully responsible for everything that you do | | | | with their family and as a result are responsible for the |
| and everything that you say. | | | | outcomes that they achieve. |
| When we coach our clients, one of the first things that | | | | When results still do not yield for them, they have a |
| we coach them on is a philosophy called "above and | | | | choice. They can control their response to their results |
| below the line" People who operate below the line do | | | | and their response will ultimately determine their |
| three things, they make excuses about why things | | | | outcome over a period of time. |
| were not done - the usual one is that they were too | | | | Victim or Victor |
| busy. They blame other people for their inability to | | | | The term that we use for people who operate below |
| complete a task or worse still, the operate in a mode | | | | the line is "victim" and the term used to describe |
| of denial - "it's not my job", "no one told me" or "I did | | | | people who operate above the line is "victor". You will |
| not know I had to do that". | | | | rarely meet a successful victim. |
| Applying Small Business Marketing Stretgies | | | | Applying small business marketing strategies to your |
| If you are in business and you are busy applying small | | | | business without first operating above the line will |
| business marketing strategies to your business, but are | | | | ultimately lead to failure and disappointment for you |
| not achieving the results, start to look at how you are | | | | and your business. Look in the mirror and get above |
| approaching life and business. | | | | the line. You may need someone to hold you |
| Once again, when we coach our clients, we take them | | | | accountable - allow this to happen. |
| from being below the line to operating above the line - | | | | |