Small Business Marketing Tip - Re Purpose Your Content

p>Ever since I started 10stepmarketing, one of myabove, and best of all, its marketing that doesn't cost
primary marketing tools has been writing articles. I loveyou anything.
it for several reasons.To get started, simply survey your existing content.
First, it's free.What have you written?
And, as a small business owner without a lot of1) Do you have articles on your website?
money for marketing, that makes it tops in my book.2) Do you have newsletter articles?
But I wouldn't rate it so highly if it didn't also provide3) Are you posting to a blog or forum (yours or
other great benefits.anyone else's)?
Number 1: It's a great way to generate back-links to4) Do you write for trade journals and industry
your website, which increases traffic.publications?
Number 2: It's a great way to establish yourself as an5) Do you respond to client or prospect questions or
expert in your field.emails?
Number 3: And this one is the kicker ... You can use6) Have you written a book?
the articles you write for a variety of other purposes.ALL of these are sources for content you can
For example, I write articles for my weekly ezine, but Ire-purpose and use for other forms of marketing.
also post them in article directories, and I even pull outAnd, if you can't answer "yes" to any of the above, do
parts of the articles and feature them on my blog.you have knowledge and expertise that others can
That's ... count 'em ... three uses for the same content!learn from and can you start writing for one or all of
I call it re-purposing content and it's an incrediblythese purposes?
efficient way to market.Take a few minutes this week to take this step and
You write something once and you're able to use ityou will have uncovered at least two to three new
several different ways to market your business. It'smarketing avenues you can easily add to your
efficient, it helps you accomplish numbers one and twomarketing plan at no additional cost.