| Asking an employee to go the extra mile often seems | | | | - _______________ |
| like so much hype from a boss. But asking them to | | | | - _______________ |
| uncover little ways in which they can almost | | | | Then just bring up the idea occasionally at staff |
| effortlessly help to make a customer's experience | | | | meetings during "Extra Inch" month. The benefit of |
| better in your shop can be much less difficult-and even | | | | having a piece of paper or note card the employee |
| more productive. | | | | carries is that they will be reminded when they pull it |
| Here is a very simple exercise that can pay off huge | | | | out of their purse or wallet that they should be looking |
| dividends if it helps differentiate you from your | | | | for "extra inch examples" while they are out and about |
| competition. Ask your Bloom Team staff to look | | | | doing their own shopping. |
| outside your business for ways for you to go that | | | | The idea is to secure five or six new "extra inch for |
| extra inch to make the customer experience better. | | | | the customer" ideas via staff input. If you can |
| Successful small business marketing relies on | | | | implement even one or two of these in your small |
| leveraging your brainpower much more than your | | | | company's customer interactions then the staff's time |
| wallet-power. When you are ready, hand each of your | | | | in searching these ideas out will be worth it. |
| Bloom Team members a small, recipe-card sized | | | | Plus, these ideas will have greater acceptance by your |
| piece of paper they can carry with them during the | | | | employees--since they came up with them in the first |
| next month that has something similar to this written on | | | | place. |
| it: | | | | Remember: Brand (who you are) + Package (your |
| (Headline:) Outside Examples of "Going the Extra Inch" | | | | Face to the Customer) + People (customers and |
| for the Customer: | | | | employees) = Marketing Success. |
| - _______________ | | | | |