| td class="articletext"> | | | | yourself by the end of this article saying "this is just |
| I am a great believer in the keeping to the basics | | | | common sense," do a reality check, and see if you |
| — the totally obvious things that we all learn in | | | | have stopped using your common sense. I know I |
| "Small Business Marketing 101", and then promptly | | | | often do. |
| forget. I often have people come up to me after a | | | | The most important basic to remember is that |
| speech and say, "This is all blindingly obvious, just | | | | Marketing is an attitude to business that puts the |
| common sense." And they are right, but my immediate | | | | customer first. If you and everyone in your business |
| response is always the say, "So are you doing itÂ…?" | | | | understands this then everything else about marketing |
| This question is usually followed by a moment of | | | | falls into place. You have to make your entire business |
| silence before they explain they have moved on to | | | | marketing oriented. It's seems not to be a popular |
| other approaches now. You cannot forget the basics, | | | | concept in the west, but we are here to serve our |
| because if you do you stop marketing. So if you find | | | | customers. |