| You can teach small business marketing strategies all | | | | people that does business with you over and over |
| day long, but if your audience doesn't grasp them and | | | | again. Build rapport, establish a relationship with them, |
| understand the importance of marketing, they simply | | | | know exactly what their pains are and offer them |
| will not get any value out of it. It's really strange. | | | | solutions. Focus on relationships, not a one-time sales |
| It's like putting a 747 in the hands of an experienced | | | | transaction. Continue to market to this group |
| pilot versus someone that knows nothing about flying. | | | | continuously because they will refer people to you, |
| One of the biggest issues I see in small business | | | | provided you do a good job fixing their problems. |
| owners is not having a marketing mindset. | | | | Your marketing strategy must enable you to enter a |
| Also, a lot of entrepreneurs are confusing marketing | | | | conversation in your prospect's mind that's already |
| strategies with sales strategies. They think selling is the | | | | existing. Selling a race car if your prospect is shopping |
| same thing as marketing but selling is only one aspect | | | | for safety is incompatible with what goes on in her |
| of a small business's marketing effort. | | | | mind. |
| I define selling as what you do when you're face to | | | | Having a marketing strategy means owning a |
| face or on the phone and attempting to either | | | | marketing mindset and creating an environment of |
| communicate the benefits of your services or your | | | | dialogues not monologues. Your marketing must |
| product, then identify pains that your product or service | | | | answer the prospect's question "Who can I trust?". |
| will eliminate and offer your prospect a solution to their | | | | Before that question is not answered which then |
| pain/problem. | | | | diffuses your prospect's fear, no transaction will take |
| Marketing strategies are things you do to get | | | | place. |
| someone face to face with you or on the phone, in a | | | | Let's say one of your marketing strategies is to get |
| seminar, on your email list or whatever your sales | | | | people on the phone and then sell them your product |
| environment is. If you do your marketing right the only | | | | service over the phone. Here's how you could do it: |
| people you'll end up with are prospects who fit this | | | | instead of putting your name, rank, serial no... on your |
| criteria which is - they are interested in your product | | | | business card, drive people to a free 5 min recorded |
| service and pre-qualified. | | | | message telling them all the great stuff about your |
| There are thousands of great sales people starving to | | | | business. |
| death because they don't have anyone to present | | | | If they are interested they press 0 and are connected |
| their product/service to. They don't know how to get | | | | to you or someone else. |
| people face to face with them, people who are | | | | My point is, the right small business marketing |
| motivated in doing business with them. They just don't | | | | strategies can turn a simple piece of paper, a card, |
| use marketing at all. | | | | and turn it into a great lead generator with a perfect |
| As a small business owner try to find a small group of | | | | sales pitch on autopilot. |