| If you were to act on all the small business marketing | | | | failure is burnout. What causes burnout is a culmination |
| tips that you received when you started your business, | | | | of things working against the business owner. And the |
| where would you be today apart from being confused | | | | owner just gives up. In the vast majority of cases they |
| and paralysed by too much information? | | | | give up wondering why they were putting in all this |
| As the saying goes "if you do not know where you | | | | effort - they had lost sight of their goals. |
| are going - any road will do". | | | | Setting goals as a small business serves a number of |
| Never underestimate the importance of setting goals, | | | | purposes: |
| not the benefits to be had for you and your team. | | | | |
| The vast majority of business owners set no goals for | | | | 1. It enable you to clearly articulate your business to |
| themselves or their team. | | | | your team and to your potential customers |
| We are reviewing the Success Principles and we are | | | | 2. It enables you to set yourself apart from your |
| applying them to business. Every day we work with | | | | business and get the team more involved. |
| business owners, helping them to set and achieve | | | | 3. It allows you to justify decision based on whether |
| goals for themselves. Very few have set goals and | | | | you are achieving your goals or not |
| most meander along from day to day. | | | | 4. It allows you to hold people accountable on larger |
| The reasons given for not setting goals are: | | | | projects |
| | | | 5. It keeps the focus even when this are not going as |
| 1. They do not see the point | | | | they should |
| 2. They do not have the time | | | | Goal setting must be a very important part of your life. |
| 3. No relevance to what they are doing | | | | It forces you to learn, to improve, enhancing your ability |
| 4. Too busy for that mumbo jumbo | | | | to give back t your family, to your community and to |
| 5. Tried it before and it does not work. | | | | the people you care about most. |
| There is not instant gratification with goal setting i.e. | | | | Every person on the planet who has achieved |
| there is no immediate result. | | | | greatness will link it back to the strength of their |
| On the flip side, the number 1 reason for business | | | | ambition and the focus that they had to achieve. |