| When you started out in business, how many people | | | | get better. |
| offered you small business marketing tips that you | | | | As we have discussed in previous articles, much of |
| ignored? How many of them did you ignore because | | | | the small business marketing strategy success starts |
| you felt they did not have your best interests at heart? | | | | in the mind of the business owner. Its important to |
| As we review the Success Principles by Jack | | | | actually believe in yourself and in your product. Its |
| Canfield and apply the learning to business, we begin | | | | important to believe that things will work out for you. |
| to realise that too often, people fail to make decisions | | | | Its important to believe that other people will be happy |
| and fail to take action because the fear that their | | | | to see you successful. If you do not believe this, then |
| situation will turn out worse. | | | | you need to take corrective action and mix with |
| Become an Inverse Paranoid. | | | | people who do actually care about your growth, and |
| It's important that you take the bull by the horns and | | | | not with people who care that you remain as poor as |
| get a grip on your life and your business. | | | | they are. Sometime that's a hard one but be true to |
| Point number 1. People are not thinking about you as | | | | yourself. |
| much as you think they are - they are thinking about | | | | While a positive mindset is critical to long term success, |
| themselves | | | | you must also lead others with the positive outlook. |
| Point number 2 - people do not care as much about | | | | You must be prepared to be mocked by people who |
| you as you think they do - they care about | | | | do not see the good in things, in life and sometimes in |
| themselves. | | | | themselves. |
| Point number 3 - On average about 10 people will | | | | What exact decisions do you need to make in order |
| really mourn at a funeral - so understand that you | | | | to be successful? |
| must make decisions for you and for the people that | | | | Are you prepared to make sacrifices - conscious of |
| you live with. | | | | the fact that things will work out better for you in the |
| Point 4 - You have handles everything that life has | | | | long run. |
| thrown at you so far - and you will continue to do as | | | | Are you prepared to expect people to be happy for |
| much. You would not be reading this if you did not | | | | your success? |
| believe that life can get better - keep learning - it does | | | | |