| Google has added yet another important feature to its | | | | Granted, the feature will only affect a small |
| mobile search results that will have significant | | | | percentage of searches, due to its restriction to mobile |
| implications for local businesses. Google will now deliver | | | | devices using two distinct operating systems. But if the |
| results on iPhones and Android devices that take into | | | | feature proves to be beneficial to users and |
| account the user's location. | | | | streamlines search (always one of Google's priorities), I |
| Now, instead of getting results based solely on | | | | would not be surprised to see the feature expanded |
| universal search rank, the highest ranked local pages | | | | to desktop search as well. |
| will begin to be suggested by Google search. This | | | | Small business marketing plans should account for this |
| makes it more important than ever for small | | | | new change by adding the city and region of the |
| businesses that cater to local customers to begin | | | | business to all targeted keywords. It appears Google |
| interacting online. | | | | will use the location information to sort results for local |
| With Google's search suggestion filter in place, local | | | | searches, so marketers should experiment with the |
| web pages and blog posts will be optimized for | | | | new format, in case it is broadened to more total |
| searches from phones that are in the area. This | | | | searches. |
| reduces the competition for individual keywords, | | | | Location aware applications will also continue to rise in |
| making it easier and faster to implement search engine | | | | importance, so these changes are pertinent for other |
| optimization for local businesses. | | | | beneficial marketing users in addition to Google ranking. |