| Need to improve your marketing, but not sure where | | | | use your word processor to put this together. |
| to start? You small business marketing plans don't | | | | The important thing is that you create and send it, it |
| need to be complicated or expensive...just try this | | | | should look decent, but does not need to be glossy |
| simple and low-cost approach. | | | | and perfectly polished (glossy actually works against |
| This plan requires an just hour of your time each | | | | you...glossy looks like marketing piece and won't get |
| week, can be implemented for less than $1.50 per | | | | read). Cost: About $1 per contact per month. |
| contact per month and you need no special technical | | | | To beef up your weekly email or monthly print |
| skill. Just follow these three easy steps. | | | | newsletter you can find free content to syndicate at |
| #1. Write a half-page article (about 500 words) once a | | | | or one of the other article directories. |
| week and post it on a blog for your company. You | | | | Research into the sales process shows that you need |
| can setup a blog in less than five minutes for free at | | | | to "touch" a new prospect between 7 and 22 times to |
| or Cost: Free. | | | | make a sale. Using this plan, if you're doing nothing else, |
| #2. Send your article by email to all of your customers | | | | will put you in front of your customers and prospects |
| and prospects each week. Choose one of the | | | | 64 times in a year. |
| inexpensive email marketing vendors like AWeber.com, | | | | With this simple system, in an hour a week you will do |
| constantcontact.com, or Cost: Free to $29 per month. | | | | that three times each year. "Showing up" in front of |
| #3. Once a month, collect the four weekly articles | | | | your prospects and customers that frequently will |
| you've written and put them into a simple printed | | | | make good things happen in your business! |
| newsletter. You don't need any fancy formatting, just | | | | |