| If you own or operate a retail business, door hangers | | | | the door hanger. This is how you track how effective |
| are a great way to get your name out and get | | | | this marketing piece is for you. You want to know |
| customers in your local area in the door. Most of the | | | | exactly how effective it is so you can evaluate if it is |
| time, people only think about door hanger for the local | | | | the right market. If it's not as effective as you think it |
| pizza delivery place down the street but why do you | | | | should be, what's wrong? Is it the neighborhood you |
| think they use this method of marketing? Because it | | | | are promoting to or is it your marketing message? Is it |
| works very well and is usually where most of their | | | | the offer? These are all things you need to test in |
| business comes from. Adding door hangers to your | | | | order to make your advertising dollar as effective as |
| marketing mix can be very effective and drive people | | | | possible. |
| from your local community in your door just as well a it | | | | Here's a couple of things to keep in mind for your door |
| does for the local pizza joint. | | | | hanger design. |
| There are many companies that specialize in delivering | | | | Make it easy to read. No hard to read or script fonts. |
| door hangers to local neighborhoods for a very | | | | Make it simple for them to know exactly who you are |
| affordable price. You could also hire students from a | | | | and what you are offering them. |
| local high school to do this for you and help out a | | | | Be sure to include every way that they can contact |
| couple of local kids in the process. | | | | you if they are interested. Phone number, website |
| This works best with anyone in the food industry but | | | | address, and physical address are all important. Be |
| almost any business that has a retail location targeting | | | | sure to include a detailed map if you want them to |
| consumers can benefit from this type of marketing. If | | | | come in to your store. This makes it much easier for |
| you own a massage spa you can promote a grand | | | | them to find you and also helps them realize that you |
| opening or a neighborhood special event to get people | | | | are right down the street from them. |
| in the door to see who you are and the services your | | | | Always include an offer. Let's say you own a coffee |
| business offers. This is a great way to bring | | | | shop. Offer a free drink coupon on a specific day with |
| awareness that you are in their area. People love to | | | | the coupon on the door hanger People love something |
| find services that are in their local area. This is | | | | for free and most of the time, people will come in with |
| convenient for them and also gives them a sense of | | | | someone else so they will end up spending more |
| community when they spend their money with the | | | | money anyway. Plus, if they like your products, they |
| business down the street instead of driving across | | | | will likely come back again and next time they will also |
| town. | | | | tell their friends about it too. |
| More and more, people are aware of the community | | | | Be sure to include at least one coupon on every door |
| and want to spend their money locally to build their | | | | hanger. Discounts and freebies always get people to |
| community instead of buying somewhere else. Many | | | | take action. Be sure they know they need to bring in |
| times, they will even be willing to spend more to help | | | | the coupon when they come so you can track it and |
| out a local business instead of the cheaper guy online | | | | see the response. |
| or that is further away from them. | | | | Also include an expiration date. Any discount or offer |
| So, find local neighborhood communities in your area | | | | you have should always have an expiration date. This |
| that are your target market. You may need to do a | | | | encourages customers to come in sooner rather than |
| little research to make sure that these areas are your | | | | later. They don't want to miss out on their free drink or |
| target market. Be sure you are catering to people that | | | | even two for one offer. Not having an expiration date |
| are your target market. If you offer physical therapy | | | | will let them think they can hold off and then they may |
| for the elderly but your office is surrounded by | | | | end up forgetting completely. |
| communities of young couples, then you need to look | | | | Make the coupon stand out. Make it look like a coupon. |
| a little further. You'll be wasting your money to market | | | | Design your coupon to have a dashed line around it |
| to these neighborhoods. | | | | like they should cut it out. Also try to include a photo of |
| Find out as much information as you can about these | | | | your product. This also will increase response as they |
| neighborhoods. Income levels, are they married, do | | | | will see what it is they are getting. |
| they have kids, etc. These all will tell you if this | | | | Door hangers are a great way to get in front of local |
| neighborhood is a good fit for your marketing. It will also | | | | customers for any local retail location. From coffee |
| tell you more about how to craft your door hangeras | | | | shop and pizza joints to day spas and gyms, door |
| well as what offer to put on the door hangers. | | | | hangers are a great way to promote locally and get |
| Your offer is going to be the most important part of | | | | the community aware of your business. |