| -> | | | | of the card, you will be able to track different |
| When you are the owner of a small business, you | | | | marketing strategies. You can also take advantage of |
| may find it difficult to compete with some of the larger | | | | mailings, letters, fliers, or postcards they give your |
| businesses. Obviously they will have more money to | | | | customer a more personal connection to you. If you |
| generate more and larger ads. Small business | | | | are sending out a reminder for an appointment, or a |
| marketing ideas need to pack a punch, so that each | | | | refill of a product or even a birthday card, your |
| advertisement hits the target. Choose advertising that | | | | customer will feel that you remember him personally |
| will feel more personal. | | | | and that it really does matter if he does business with |
| Business cards are the oldest and the most widely | | | | you. |
| used form of advertisement. | | | | It is always good to give away promotional items. |
| You can put all of your pertinent information on them | | | | Every time your customer uses the magnet on his |
| such as your business name, your company slogan, | | | | refrigerator, or the ink pen with your logo on it, he will |
| your address, phone number and your website | | | | be reminded of where he got it. Matches are a good |
| address. You can choose a company logo or you can | | | | promotional item nearly everyone needs matches. |
| choose pictures. You can basically design anything you | | | | They use them for the candles to scent their home or |
| want. If you put a coupon for a discount on the back | | | | the candles on a birthday cake. |