| -> | | | | effective. |
| When you have a small business, sometimes it is | | | | Business cards are another good small business |
| difficult to compete with larger businesses for | | | | marketing idea, they are inexpensive, they are easy to |
| advertising, you obviously cannot afford to make as | | | | keep and they fit neatly in the Rolodex. You can add a |
| big of a splash. But you have something that the large | | | | coupon to the back of the business card, and when |
| business does not; you have the ability to make it | | | | the customer redeems the coupon, offer them another |
| more personal. | | | | card. This way you will keep the correct information |
| Since you are a small business, you probably know a | | | | circulating for the customer. |
| lot of your customers, putting together a mailing list is | | | | Online advertising is always a good idea, even for a |
| not as difficult, and your customers are actually more | | | | local business. People rely more on their computers |
| apt to actually read anything you send them, they will | | | | everyday and the online services allow the customers |
| be curious to know what is new or what you are | | | | to catch up on things they may not have time for |
| offering. Anytime you send out a mailing, it is important | | | | during regular business hours. If your business lends |
| to add a coupon for a free item, or a percentage off; | | | | itself to online ordering, make it easy for the customer; |
| when your customers take advantage of your offer, it | | | | you will be surprised at how much shopping is done |
| is a great way to determine if the mailings are | | | | during the night. |