| There is no shortage of people who are churning out | | | | ideas with you? What do they have to gain from |
| advice on how to do small business marketing or | | | | sharing or from you using their ideas on marketing? |
| which small business marketing ideas will improve your | | | | Don't take me wrong. A great deal of the marketing |
| business. Before you begin to utilize or implement any | | | | advice being shared on the internet is of value. It is and |
| of their marketing tips or suggestions you need to ask | | | | always be your responsibility to test and see if it viable |
| yourself some important questions. You will want to | | | | for your small business. Recently I received a series of |
| use the tried and true who, where, when, why, what | | | | emails from a self-proclaimed small business marketing |
| and how. | | | | expert. In my opinion there were a couple of definite |
| Who is giving you this advice? Have they ever owned | | | | problems with his approach. First problem with his |
| a small business and did they succeed with the same | | | | marketing advice is that it was a carbon copy of |
| small business marketing strategies? Where have they | | | | emails I had received earlier in the day. I can appreciate |
| applied it? Did they use their ideas or strategies for | | | | someone wanting to learn from the masters in the |
| online marketing or offline marketing? When did they | | | | industry but this is not how you do it. Second problem |
| last use these marketing strategies? Why do they | | | | was that he was duplicating some very dubious |
| know or think that these specific marketing strategies | | | | advice. |
| or ideas will pay off? Why are they sharing these | | | | |