| If you own a small business you should consider email | | | | careful, but they usually have tools to help you rate |
| marketing. This is a cheap but effective way to reach | | | | how likely your email is to end up in the spam filters. |
| your customers so that they can return to your | | | | This lets you fix the problems before you send it. |
| business and buy from you again and again. | | | | Still, one of the best reasons to use these services is |
| Many people try to do it using their computer and | | | | that they have prior relationships with the big email |
| regular email service. This is better than not doing email | | | | providers. They make sure that their email is getting |
| marketing at all, but there are several reasons why | | | | through. After all, they would quickly go out of business |
| you should think about using an email marketing service | | | | if they couldn't get their email delivered. |
| instead. | | | | Third, these services will track your emails. You want |
| First, there are many spam laws out there. You don't | | | | to know how many people are opening your emails, |
| want to accidentally break any of them. The fines are | | | | how many are clicking through to your website, how |
| huge. Most of these services literally force you to | | | | many people are unsubscribing, etc., for each email |
| comply with the laws. | | | | that you send. |
| They also keep up with the latest changes, and | | | | You want to track your results because then you will |
| incorporate these into their service. This way you don't | | | | know if your email marketing is working or not. If it isn't, |
| have to waste your time studying laws. You can | | | | you will know which parts you have to improve. For |
| spend your time working on your business instead. | | | | instance, if people aren't even opening your emails, |
| Second, most of these services have relationships | | | | then you can work on your subject lines before you |
| with the big email providers, like Gmail and Hotmail and | | | | worry about anything else. |
| the big ISPs. This means that when you send a lot of | | | | There are plenty of other reasons to consider using |
| email through their service, you have less of chance of | | | | one of these services. Read some of their websites, |
| ending up in the spam filters. | | | | and they'll list them all. Most of them are pretty good. |
| You can still end up in the spam filters if you're not | | | | Just look around, and find one that works for you. |