| A good email advertising campaign is more involved | | | | recipient if they click through. The pages will reiterate |
| than simply sending out a promotional email. It's a | | | | the offer and cement an order. Part of your landing |
| coordinated effort on several fronts and requires | | | | page consideration should be how you will measure |
| careful structuring and planning. When you're planning | | | | the click-through rate. |
| your email campaign make sure you consider the | | | | Step 5. Develop any autoresponders or fulfillment mail. |
| following six steps: | | | | Always think about fulfillment of orders BEFORE you |
| Step 1. Develop the offer. Start the creation of your | | | | send out your promotion. Make sure you know exactly |
| email campaign with the offer. Decide what it is you're | | | | what process will be used. For example, you may |
| offering and how you're going to make it compelling. | | | | want to send an immediate auto-response to orderers |
| Step 2. Choose your list. Decide who will receive your | | | | before you actually fulfill the order. If you do, write the |
| email. Make sure that you don't choose recipients | | | | auto-response mailer also. |
| whom you have mailed too recently. | | | | Step 6. Send the email. Now you're ready to actually |
| Step 3. Write the email. Construct your email letter | | | | send the email. |
| making sure to highlight the offer in both the subject | | | | As you can see, an email campaign is bigger than |
| line and in the body of the email. Decide what links you | | | | creating and sending the email. But making sure you |
| will place in email that can be "clicked-through." | | | | cover all the bases goes a long way toward making |
| Step 4. Develop the "landing page." Decide and create | | | | your email promotion pay off. |
| whatever sales pages will be presented to the | | | | |