| Have you ever noticed how many times the simplest | | | | business owners are always looking for fresh, new, |
| small business marketing ideas end up working the | | | | and more sophisticated (i.e., perceived to be higher |
| best? | | | | value) marketing ideas. |
| Who ever said small business marketing has to be | | | | After all, if the simple, easy ideas really worked then |
| hard? | | | | wouldn't everyone be using them? Well you would |
| I'm constantly amazed at just how powerful some of | | | | think, but even the simple solutions take some work on |
| the simplest concepts are. There are many small | | | | your part to be successful. And too often, people want |
| business marketing ideas that cost next to nothing and | | | | the results without having to do the work. |
| really require little to no additional extra work to begin | | | | Simple does not mean you don't have to do the work. |
| bringing in more business every month. | | | | It just means not complicated. |
| Unfortunately, the problem with simple marketing ideas | | | | So what is this simple yet incredibly powerful idea that |
| is that many small businesses are so quick to excuse | | | | can help you generate significantly more business? |
| them. Intelligent business owners and independent | | | | Commit to sending out personal hand-written notes - |
| professionals just like you mistakenly believe a | | | | Thank You notes or Cards. |
| marketing idea has to be sophisticated and intricate to | | | | The reasons to send personal notes including "thank |
| be really valuable. | | | | you" notes are practically endless. |
| WRONG! In fact, it's completely the opposite that's | | | | * When you make a new contact at a networking |
| true. The more complicated the idea, the less chance | | | | event |
| you have of making it work. Simple doesn't mean well | | | | * When you get a new clients |
| thought out. It just means not complicated. | | | | * When a client takes your advice |
| One of the simplest small business marketing ideas I've | | | | * When a client recommends you |
| ever come across is also one of the most powerful. | | | | * When a business contact recommends a new |
| Many successful professionals have shared that this | | | | resource. |
| one technique has been primarily responsible for | | | | Taking time to hand write notes is a lost art in the |
| completely filling their business pipeline. | | | | world of business anymore. Even though personal |
| Even though most people know about this powerful | | | | attention is always more effective, email and voice |
| method, it's surprising how few people actually use it | | | | mail are just so much quicker and therefore make it |
| consistently. Perhaps because it's just too simple and | | | | ineffective in some peoples' minds. |