| Lots of online businesses make their money from | | | | to generate targeted traffic to your opt-in page via a |
| building opt-in email lists of qualified prospects and not | | | | link that you can place at the foot of the article along |
| from their website. Indeed, in many cases the sole | | | | with some information about yourself and your |
| purpose of the company website is simply to | | | | newsletter. Your article may be picked up by Internet |
| encourage visitors to give their email addresses in | | | | marketers who visit the directory in search of fresh |
| exchange for specific information, usually in the form | | | | copy for their own websites or newsletters. |
| of an email newsletter. | | | | 4. Approach bloggers who blog about your niche |
| When visitors to your website opt in to your list they | | | | market and offer to be a "guest blogger" - each time |
| are giving you permission to email them on a regular | | | | you post a guest article you can add a short blurb |
| basis. This permission-based marketing strategy offers | | | | about yourself and a link back to your opt-in page. |
| the marketer an excellent opportunity to build customer | | | | 5. Join a number of traffic exchanges and make an |
| loyalty. The People on your list have already told you | | | | attractive squeeze page to promote your newsletter |
| that they want to hear from you, and if you supply | | | | on the exchanges. |
| them with information that is well written, relevant, and | | | | 6. Write an e-book. Advertise it on your opt-in page as |
| of benefit to them, they will be much more responsive | | | | a free bonus for new subscribers. Write reviews of |
| to your sales pitch. | | | | the e-book and publish them on blogs and other |
| So what are some of the fastest ways to build your | | | | people's newsletters, with a link back to your opt in |
| opt in list? | | | | page so that people can get a copy of the book - |
| First of all you will need to have something of value to | | | | when they join your list! |
| offer prospective subscribers to your list, such as an | | | | 7. Publish a free sample issue of your newsletter on |
| email newsletter or an e-course that they can | | | | your website. Doing this shows people that you are |
| subscribe to. Once you have your product set up you | | | | confident in the quality of your product. It is a great |
| can promote it in order to build your list. | | | | way to encourage people to sign up will stop. |
| Here are seven of the best ways to do that: | | | | These are just a few suggestions for promoting your |
| 1. Advertise your email newsletter, tip-sheet or | | | | email newsletter. There are many others that you can |
| e-course in other people's email newsletters and | | | | try as well, such as PPC campaigns, banner ads, |
| e-zines. Your ad will reach thousands of prospects, but | | | | classified ads and so on. |
| you will have to pay to advertise. | | | | Whichever methods you use to promote your |
| 2. Promote your newsletter on E-zine announcement | | | | e-newsletter, you will not get anywhere if the email |
| directories such as Ezine-Dir.com, IdeaMarketers.com, | | | | newsletter itself is not well written and packed with |
| New-List.com, SparkList.com, and many others. | | | | useful and relevant information. |
| 3. Publishing articles on article directories is a great way | | | | |