| An internet advertising campaign can be defined as a | | | | will get them off the ground and running very well if |
| set of ads that will bring traffic, sales, and profits to a | | | | they use these methods on a regular basis. |
| company. For this article we will define an internet | | | | The plan for the middle range budget advertiser ($751 |
| advertising campaign as the plan that you will follow in | | | | - $1,500) |
| order to get to the end result that you want. Here is | | | | This person should not waste time with anything free, |
| what you should include in your advertising plan. | | | | except article marketing. They should put most of their |
| There are many methods that work very well for | | | | time into pay per click campaigns and working on |
| internet advertising. You will need to consider your | | | | search engine optimization. |
| budget when setting up your plan because you do not | | | | The plan for the middle to high range budget advertiser |
| want to waste money on things that will not work. | | | | ($1,501 - $3,000) |
| The plan for the very low to no budget advertiser | | | | This person needs to hire someone to write articles |
| (free - $250) | | | | for them and submit them. They also need to use pay |
| This person will need many free methods like forum | | | | per click very heavily with very good testing of each |
| marketing, free classifieds, article marketing, and free | | | | individual ad. They should be working on search engine |
| solo ads. These are good methods for the person that | | | | optimization quite a bit as well. |
| has no money to work with. If you have a little to work | | | | The plan for the high range budget advertiser ($3,001 |
| with, then you can also throw in a little bit of pay per | | | | and up) |
| click advertising. Some of the PPC search engines will | | | | This person needs to use only two sources of |
| give you a little free money to work with and they will | | | | advertising. You need to hire someone to do your |
| let you set a cap on your advertising so you do not | | | | search engine optimization and create you lasting |
| spend more than you want per day. | | | | traffic. You also need to use pay per click advertising |
| The plan for the middle to low range budget advertiser | | | | as your secondary source of advertising |
| ($251 - $750) | | | | Setting up an internet advertising campaign really is |
| Again some of the free methods will work great and | | | | based on your budget and you need to make sure |
| help. This person should use the paid classified options, | | | | you give yourself plenty of room to grow. As you |
| paid solo ads, and should use a very strong | | | | grow you can step up to the next level of the budget |
| concentration in the pay per click advertising area. This | | | | plan and grow your business step by step. |