| email marketing can be looked at from two | | | | this is that when a spammer sends bulk email, he or |
| perspectives: you are either a spammer by choice or | | | | she is aiming for zero cost and this is very clear in the |
| you are spammer unknowingly. The difference | | | | designs of mails sent. Therefore, when sending bulk |
| between these two is quite blurred and in the eyes of | | | | email, make your mails actually look like advertisements |
| most prospective customers that you want to serve, | | | | and not one-line post its. Take some time to design |
| you would probably end up being a spammer anyway. | | | | and fabricate your mailer before sending it out. |
| This is the problem today with sending bulk emails: you | | | | Be ethical: one of the main blunders that you can do is |
| have a huge hurdle of perception to overcome and it | | | | to acquire email addresses by enlisting the same |
| is not easy. Spammers have no compunctions of | | | | methods that spammers use like using open relays or |
| ensuring that the message that they want to | | | | hijacking mail servers. It makes more sense and |
| propagate is spread far and wide with the lowest cost. | | | | focuses your efforts if you get your clients to enroll or |
| This is the reason that they send bulk emails across | | | | subscribe to your mailers. This is called opting-in. This |
| the internet whether you want to hear what they say | | | | practice also ensures that your mails are always |
| or not. This has invited the ire of legislators, ISPs, and | | | | welcome. |
| mail users who sometimes wake up to more than a | | | | Follow rules: The CAN SPAM legislation of the US |
| hundred mails on things that will have no consequence | | | | Government gave a free hand to most spammers if |
| to their lives. A serious online marketer is someone | | | | they followed some simple rules like giving the option |
| that has to try and avoid falling into being categorized | | | | of opting-out, did not use misleading headlines, and |
| as a spammer. This requires nothing more than some | | | | used proper communication channels. A bulk email |
| savvy marketing and learning from the mistakes of | | | | marketing campaign may not specifically target the US |
| spammers. There are three fundamental mistakes that | | | | market but this does not mean that it should not follow |
| spammers make that you must be sure to avoid in | | | | the same simple rules. According to the rules, you must |
| using a bulk email marketing campaign. | | | | also have an unsubscribe button. This gives the |
| Advertise well: fundamentally, all spammers are really | | | | recipient the option of saying they no longer want to |
| doing is advertising some product or the other on the | | | | receive any mailings. |
| internet. However, instead of being linked to a website, | | | | Sending bulk emails is not a difficult task and the |
| the medium of email is chosen. This is oddly where the | | | | efficacy of the process between following the |
| disconnect happens because no spam mail has ever | | | | guidelines until you begin to send bulk emails is |
| resembled an ad in design anyway. The reason for | | | | guaranteed. |