| How would you like to increase your business 1300% | | | | And it is easily trackable. |
| in less than a month while spending next to nothing? I | | | | What makes a good referral sysytem? |
| spoke to one of my clients today to check in on a | | | | Your customers know that you expect referrals. You |
| marketing strategy I gave to him - and he had | | | | don't want to pressure your customers to refer, but |
| multiplied his business 13X. Is he psyched? Of course, | | | | they should know that's how you're building your |
| and now he has the problem of figuring out how to | | | | business. Some people don't give referrals simply |
| deal with expanding his business. We should all have | | | | because they don't think about it. |
| such problems. | | | | Reward for referrals. Give your customers thanks for |
| Wanna know how he did it? | | | | referrals and you will increase the number of times |
| My client owns a small martial arts school. He just | | | | they refer. This may be the only part of the system |
| started a kids program and enrollment is ok. I helped | | | | that costs anything. You may be able to reward clients |
| him set up a referral system. Less than a month later | | | | in a way that costs nothing too. My martial arts |
| his kids program has increased 13X. On top of that, | | | | instructor client runs a contest and whoever gives the |
| some of the parents that are bringing their kids have | | | | most referrals in a month wins a prize. |
| signed up for the adult classes. The net gain is actually | | | | Make it very easy for referrals to do business with |
| above 1300%. He now has to add extra classes and | | | | you. Maybe referrals get a discount the first time they |
| expand his space to accomodate the business. | | | | buy from you, or they get a free trial. Giving out |
| I can't think of too many small businesses that couldn't | | | | referral coupons with the referrers name on them is a |
| benefit from a referral system. I am working on | | | | great way to track and reward referrals. |
| another one with one of my clients who owns an auto | | | | You must provide amazing service. People are not |
| garage. I am putting one in place for my own coaching | | | | going to refer their friends if you aren't stellar at what |
| pracice. I love referral systems because they are one | | | | you do. It's unfortunate how many businesses don't get |
| of the least expensive ways to gain new customers. | | | | that great service is so unbelievably important to their |
| What makes a referral system a system is that it's ... | | | | success. |
| well ... systematic. It encompasses steps that you | | | | Look for ways to build your own referral system. Be |
| repeat - when x happens I do y. It's something you do | | | | creative but avoid being pushy. |
| as a rule, you set your referral system up as a policy. | | | | |