| The power of the World Wide Web is nowadays | | | | The advertisers can employ various methods like pay |
| aptly being used in internet marketing. Internet | | | | per click, pay per impression, pay per play or pay per |
| marketing services, also known as e-marketing, web | | | | action. As the online marketing initiatives usually |
| marketing, online marketing or i-marketing is the | | | | demand users to click on an advertisement, visit a |
| process of marketing of products and services over | | | | website, and perform a targeted action, the results of |
| the internet. The unique feature of this medium is its | | | | campaigns can be evaluated and tracked immediately. |
| interactive nature of marketing in terms of providing | | | | Drawbacks |
| instant responses and obtaining the same too. | | | | The main limitation of e-marketing is that it requires |
| Internet marketing is also considered to have a | | | | customers to use newer technologies instead of |
| broader spectrum as it not only limited to the Internet, | | | | traditional media. Another downside is the low-speed |
| e-mail, and wireless media but also includes | | | | internet connections which build barriers for the user |
| management of digital customer data and electronic | | | | using dial-up connections, hindering the content delivery |
| customer relationship management systems. | | | | of companies which build large or overly-complicated |
| Advantages | | | | websites. |
| The main benefit of internet marketing is that it is | | | | And as far as purchasing of the product is concerned, |
| relatively inexpensive when compared to the ratio of | | | | the inability of shoppers to touch, smell, taste the goods |
| expenditure against the reach of the target audience. | | | | before making an online purchase makes it a |
| With its aid, companies can reach a widespread | | | | somewhat unreliable source. But with the stipulations of |
| audience with their small fraction of customary | | | | industry standards for e-commerce vendors that |
| advertising budgets. This medium provides freedom to | | | | reassure customers of their liberal return policies as |
| consumers to research about a particular product and | | | | well as provide in-store pick-up services, the online |
| service after which they can purchase it at their own | | | | purchase has optimally increased in the recent times. |
| convenience. And in this way, businesses have the | | | | In this manner, internet auction has taken its wings with |
| advantage of offering their services to consumers in a | | | | enormous numbers of purchasers logging onto sites |
| medium that can fetch a response quickly. | | | | like eBay for even their most nominal purchases. And |
| Another advantage of this nature of marketing is that | | | | the best part is that you don't need to spare time to |
| it allows internet marketers to have the advantage of | | | | move to the bazaar or store near you. You can peep |
| measuring figures easily and inexpensively. In such | | | | into various sites simultaneously and get the huge |
| manner, nearly all aspects of an internet marketing | | | | range of products with their cost and delivery |
| campaign can be traced, measured, and tested. | | | | procedure displayed without any trouble. |