| Direct Email Marketing can be one of the most | | | | Autoresponder System. This message will contain a |
| effective forms of advertising you can use to spread | | | | mechanism to get your prospect subscribed to your |
| the word about your product or service. You need to | | | | second Autoresponder system which will be sending |
| properly plan and structure the tiers of your email | | | | your follow up message sequence or newsletter. |
| marketing campaigns otherwise you can run into | | | | When the prospect confirms their subscription they are |
| SPAM complaints, domain blacklisting, email blocking, | | | | added to the second Autoresponder database |
| and an overall bad reputation. | | | | automatically and will begin to receive your Follow Up |
| This article will explain a step by step procedure to | | | | Message Sequence. Congratulations, you now have a |
| take your list of single opt in (unconfirmed) prospects | | | | targeted double optin subscriber. |
| and filter them into a list of targeted double optin | | | | Typical Autoresponder Subscription Methods |
| subscribers. This article assumes you have already | | | | Lead Capture Page with Form - You can insert form |
| acquired a list of single opt in subscribers (either by | | | | code into a webpage that allows a user to subscribe |
| purchasing a list, using an existing subscriber database | | | | to your second autoresponder system. You would |
| or by utilizing other lead capture techniques). | | | | then add a link to the page where you inserted this |
| Recommended Opt In Lead Vendor: | | | | code into your one-time promotional message. If a |
| Key2Net - 60 000 Free Leads | | | | user visits your webpage and fills out the form, they |
| Step 1 - Setup an Autoresponder | | | | will get the confirmation message from your second |
| An Autoresponder is a set of scripts that automatically | | | | Autoresponder system and subsequently your follow |
| sends timed email messages to a database of | | | | up messages or newsletter if they confirm their |
| subscribers. You have two options available to you. | | | | subscription. |
| | | | Send a Blank Email to a Preconfigured Email Address |
| 1. Purchase and host your own Autoresponder scripts | | | | - All autoresponder systems allow you to create an |
| 2. Sign up for an account with an Autoresponder | | | | email address for remote subscription. You can insert |
| service. | | | | this email address into your one-time message (do not |
| Recommended Autoresponder Software | | | | make this your from address). When someone sends |
| - ListMail Pro | | | | an message to this email address they are issued |
| - Interspire SendStudio | | | | your confirmation message and follow up sequence |
| - Ecom24 AutoResponder Plus | | | | once they confirm their subscription. |
| - Follow Up Xpert | | | | Insert Form Code in HTML Message - If you send |
| Professional Autresponder Services | | | | your messages as HTML you have the option of |
| - AWeber | | | | inserting your signup form directly in your email |
| - GetResponse | | | | message. Unfortunately, if your prospect does not |
| - IntelliContactPro | | | | have HTML messages enabled they will not be able to |
| - TrafficWave | | | | use your signup form. |
| Step 2 - Set Up Subscriber Databases and Import Opt | | | | Choose your preferred subscription method and make |
| In List | | | | sure you add the necessary URL, email address or |
| You will be setting up two Autoresponder Subscriber | | | | form code into your one-time message. |
| Databases. The first database will store your raw | | | | Items to Include in your Message: |
| single optin prospect list and send a one time | | | | - Proper return email address - (not an autoresponder |
| promotional message. The second database will store | | | | subscription address). If a user chooses to "reply" to |
| your confirmed prospects and send them a timed | | | | your message it has to be deliverable to a "resolvable" |
| follow up message sequence that you will configure in | | | | email address. |
| Step 3. | | | | - Proper email header information - If you are using |
| Begin by importing your raw optin list subscriber list into | | | | hosting that has been set up for you with your own |
| your first Autoresponder System. Make sure you | | | | domain you shouldn't have to worry about configuring |
| include the user's first name, last name, email address, | | | | header information. If you run your own servers you |
| ip address, and date stamp fields. If you ever need to | | | | will have to ensure you set up the proper DNS |
| refute a SPAM complaint having all the proper optin | | | | records for your domain and mailing services. Do not |
| information is a must have. | | | | spoof or forge your header information. |
| Any reputable Autoresponder service will require all of | | | | - Removal Mechanism - Insert a link to a webpage |
| the listed information at a minimum before they will | | | | containing your unsubsribe form, or an email address |
| allow you to put your list in their system. Ensure any | | | | they can send their "Unsubscribe" request to. This link |
| lists you purchase from optin list vendors have this | | | | must be valid for at least 30 days after you send your |
| information included as well, otherwise you are taking | | | | email message. |
| some big league chances with your reputation. | | | | - Contact Information - Insert your name, contact email |
| You should now have two databases set up to store | | | | adress, and street address (or your company street |
| your prospects. One will be empty, and the other will | | | | address) information at the end of your message. |
| contain your uploaded optin list of raw unconfirmed | | | | - Appropriate Subject Line - Don't bother trying to fool |
| prospects. | | | | people with tricky subject lines like "open me" or "look |
| Step 3 - Configure Your Autoresponder Follow Up | | | | here". They hurt your credibility and scream "I am an |
| Messages | | | | amateur". |
| You will need to add a confirmation message and | | | | - Your Promotional Message - Include a short benefit |
| follow-up messages to your second Autoresponder | | | | and feature filled message about your offer or service. |
| system. | | | | Remember the goal is to get them into your |
| Typically a person needs to see a brand or product up | | | | automated follow up system, not close the sale. |
| to 7 times before they will buy it. Win your prospect's | | | | - Prospect's Optin Details (Optional) - Reduce the risk |
| trust by providing them valuable information. A free | | | | of SPAM complaints by including the prospects optin |
| ecourse or newsletter are great ways to enhance | | | | details with your message. Sometimes people do not |
| your credibility. | | | | remember signing up for things and this gives you a |
| Do not bombard your subscribers with product | | | | level of credibility with the prospect right away. |
| advertisements. They will eventually get tired of you | | | | Remember to adhere to the Policies and Terms of |
| and remove themselves from your list. Your prospect | | | | your Web Host at all times. Some will allow you to |
| may not want to buy today, but if they ever do want | | | | send to large lists, some will not. It is up to you to be |
| to buy, you want to be their brand. This requires | | | | responsible and find out what you are allowed to do |
| maintaining regular contact with your prospects so that | | | | prior to starting your email campaigns. |
| your name is fresh in their mind without having them | | | | After you have completed preparing your one time |
| tune you out because your information is of no use to | | | | message you will be ready to start your email |
| them. | | | | campaign. |
| If you provide valuable content through your | | | | Step 5 - Send One-Time Message |
| Autoresponder prospects will happily open your emails | | | | Use your Autoresponder System to send your |
| giving you the chance to turn them into customers. | | | | one-time message to your unconfirmed subscriber |
| Better yet the system is Automated meaning you | | | | database. |
| could be gaining customers while sitting on the beach in | | | | Make sure to include a couple of your own email |
| some tropical locale. | | | | addresses in the list so you can verify whether your |
| Email Writing Resources | | | | messages are getting delivered. |
| - Free SPAM Checker | | | | Log in to your Autoresponder system regularly and |
| - Writing Effectively | | | | start watching your Double Optin list grow. |
| - How To Write Autoresponder Messages | | | | You can keep adding users to the first database as |
| - Write Autoresponder Messages Subscribers Will | | | | you acquire more leads. As you get more advanced |
| Love To Read [ | | | | you can begin tracking your email campaigns through |
| Step 4 - Configure your One Time Message | | | | specialized Ad tracking URL's. |
| You will be sending a one time CAN-SPAM [ compliant | | | | Congratulations, you now have a Fully Automated |
| message to the list of raw prospects in your first | | | | Follow Up and Contact Management System. |